Senior Media Performance Marketing Executive

Yêu cầu ứng viên

• 3–5 years of proven experience in digital performance marketing, preferably within the cosmetics industry and E-commerce environment.
• Qualification and Experience
• Hands-on experience with CPAS campaigns, as well as both onsite and offsite ads to maximize sales performance.
• Optimize website and landing page experiences to improve conversion rates and maximize customer lifetime value.
• Strong expertise in managing and optimizing digital advertising campaigns across multiple channels, including SEM, Paid Social Media, Display, Affiliate Marketing, Shopee Ads, TikTok Shop Ads, and other E-commerce platforms.
• Having knowledge of key digital marketing platforms, tools, and analytics, such as Google Ads, Facebook Ads, Google Analytics, and marketing automation software.
• Proven ability to analyze performance data, extract insights, and make data-driven decisions to improve ROAS and overall business results.
• Having Understanding of SEO principles, keyword research, and optimization techniques to boost organic visibility.
• Strong knowledge of marketing and branding fundamentals with the ability to integrate brand objectives into performance-driven campaigns.
• Develop and execute the overall digital performance marketing strategy to drive customer acquisition, revenue growth, and brand awareness for our cosmetic brand's E-commerce platform.
• Manage digital advertising campaigns across multiple channels, including search engine marketing (SEM), display advertising, paid social media, and affiliate marketing, ensuring optimal performance and ROI.
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices in the digital marketing landscape.
• Monitor and analyze campaign performance metrics, generate regular reports, and provide actionable insights to drive continuous improvement.
• Stay informed about relevant regulations and compliance guidelines related to digital marketing and ensure the brand's activities align with legal and ethical standards.
• Stay updated with the latest developments in E-commerce and digital marketing platforms, tools, and technologies, and identify opportunities for their implementation.
• Education: Bachelor Degree in relating fields
• Computing: MS Office, especially Excel.
• Principal Accountabilities
• (All accountabilities of the role)
• Fluency in English.
• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and proactively recommend innovative strategies to enhance the brand's digital presence.