Senior Officer, Business Marketing (40000561)

Giới thiệu công ty

Yêu cầu ứng viên

• Minimum 5 years of experience in Digital Marketing, Content Marketing, and Channel Management.
• Hands-on experience in designing and implementing communication journeys and marketing automation journeys.
• Candidates with experience in Banking, Fintech, Technology companies, or Agencies are preferred.
• Experience in other areas of Digital Marketing is a plus.
• Strong ability to create both short-form and long-form content, with proficiency in using AI tools for content creation and visual design.
• Proficient in Figma and AI-powered design tools.
• Strong data-driven, customer-centric, and AI integration mindset.
• Effective project management skills and ability to collaborate with cross-functional teams.
• Quick learner with the ability to adapt to new projects and areas of responsibility.
• Soft Skills
• Strong business acumen and growth mindset.
• Good command of English.
• Ability to analyze communication performance and marketing funnels.
• Proficient in communication performance measurement tools such as Adobe Analytics or equivalent platforms.
• Proactive, resourceful, and strong problem-solving capabilities.
• Excellent communication and presentation skills.

Mô tả công việc

• Responsible for optimizing communication effectiveness across Direct Digital Channels (Email, Push Notifications, In-App Messages, In-App Banners, SMS, ZNS) and Owned Media Channels (Website, Social Media, Landing Pages, Content Hubs).
• Ensure the right content is delivered to the right audience at the right time, enhancing customer experience and driving business performance through customer journey personalization and marketing automation.
• Key Accountabilities
• Co-plan and Optimize Automation Journeys Across Direct Digital Channels
• Design and implement automated communication journeys, including Welcome Journey (Onboarding), Activation, Cross-sell/Upsell, Abandonment, Re-engagement, Retention, and Loyalty campaigns across Direct Digital Channels (e.g., In-app, Email, SMS, ZNS, etc.).
• Monitor campaign performance and continuously optimize automation workflows to improve customer engagement and business outcomes.
• Execute Communications Across Direct Digital Channels
• Develop and deploy communication content, visuals, and banners for both automated and tactical campaigns in Vietnamese and English.
• Collaborate closely with Business, Product, Creative, and Martech teams to execute communication campaigns effectively.
• Track communication performance and drive continuous optimization to enhance effectiveness and customer experience.
• Additional Responsibilities
• Content Deployment Across Other Owned Channels (Website & Social Media)
• Design layouts and manage content deployment on websites (e.g., product pages, landing pages) and social media channels in alignment with business objectives and channel growth targets.
• Propose and implement customer experience journeys that seamlessly connect Owned Channels and Direct Channels.
• Cross-functional Collaboration
• Ensure consistent messaging and customer experience across all communication channels.
• Support the execution of Integrated Marketing Communication (IMC) campaigns.
• Coordinate effectively with stakeholders and resolve inquiries from relevant business units.
• Support the implementation of AI-integrated projects and initiatives.
• Perform other duties and responsibilities as assigned by the department.
• Key Relationships - Direct Manager
• Manager, Business Marketing
• Key Relationships - Direct Reports
• Key Relationships - Internal Stakeholders
• All functional units in the bank: mainly with business divisions, RBG, CA, Strategy, Finance, Procurement, IT, OnT
• Key Relationships - External Stakeholders
• Media and marketing services/external agencies: research agencies, strategic partnerships
• Success Profile - Qualification and Experiences

Quyền lợi

• Thu nhập: Thỏa thuận

Địa điểm & thời gian làm việc

• Facility: Marketing