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Nhân viênSocial Media
Senior Performance Specialist
15.000.000 - 25.000.000
Hồ Chí MinhFull-timeđăng 3 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Mô tả công việc
- The Senior Specialist, Performance is a key role within the Performance Pod, responsible for translating strategic planning direction into effective channel architecture, campaign deployment, optimization, and performance learning across paid media and commerce-related channels.
- This role supports the full campaign cycle from channel approach and KPI mapping to setup, trafficking, monitoring, optimization, and reporting.
- The role requires strong hands-on platform expertise, analytical thinking and the ability to connect media performance with media objectives, including awareness, engagement, conversion, ROAS, and ecommerce growth.
- Team Vision
- As member of HAKUHODO group, BCM’s Integrated Media & Commerce model is designed to create an Omni Demand Generation engine that unlocks purchase opportunities across the modern consumer journey.
- Consumers no longer move through a simple linear funnel. They are simultaneously:
- Searching for product information
- Streaming content, reviews, livestreams, and entertainment
- Scrolling through social and creator content
- Shopping across ecommerce platforms and online/offline touchpoints
- The Performance Pod ensures that paid media & commerce channels are properly activated, optimized and measured across these moments
- Performance Campaign Architecture, Deployement & Optimization
- Translate the Planning Team’s strategic framework into actionable channel architecture, campaign deliverables, and measurable performance KPIs.
- Set up, manage, and monitor paid media campaigns across relevant digital platforms
- Ensure campaign setup follows agreed structure, taxonomy, naming convention, tracking, targeting, bidding, budget, placement, and creative requirements
- Manage campaign trafficking across platforms such as:
- Meta Ads, Google Ads, YouTube Ads, TikTok Ads
- Programmatic / Display platforms where applicable
- Retail media or commerce media platforms where applicable
- Manage and optimize performance activities related to ecommerce and social commerce platforms where applicable
- Recommend budget shifts, bid adjustments, audience refinements, placement changes, creative rotation and channel-level optimization actions
- Coordinate with internal teams to ensure creative assets, landing page, and tracking requirements are ready before launch
- Coordinate with Commerce Operation and Social Commerce teams to ensure promotion mechanics, product links, vouchers, stock, pricing, bundles and store assets are aligned with campaign activation
- Performance Reporting & Analysis
- Consolidate platform data and interpret key performance movements
- Identify what is working, what is not working, and why
- Provide actionable optimization recommendations, not just data summaries
- Work with Strategy & Intelligence and Client Growth teams to translate performance learnings into future planning implications
- Integrated Internal Coordination
- The Senior Specialist, Performance works closely with multiple teams to ensure campaign effectiveness:
- Performance Director – align on campaign strategy, KPI targets, optimization direction, and escalation priorities
- Strategy Team – translate planning objectives into platform execution requirements. Share performance data and learnings to support future strategic planning
- Creative Team - provide creative performance feedback and testing recommendations. Coordinate asset requirements, format specifications, copy limits, and platform best practices
- Required Qualifications & Skills
- Bachelor’s degree in Marketing, Digital Media, Data Analytics or related field
- 3-5 years of hands-on experience in digital performance marketing, paid media execution, ecommerce performance, or biddable media
- Experience working in a media agency, digital agency, ecommerce platform, brand performance team, or commerce-focused marketing environment is preferred
- Good understanding of campaign objectives, bidding strategies, audience setup, placements, budget pacing, and optimization logic
- Familiarity with ecommerce platform advertising is a strong advantage
- Clear communication with internal teams and external stakeholders
- Able to explain performance results in a simple, business-relevant way
- Comfortable joining internal or client-facing performance discussions when required
Quyền lợi
- 13th Month Salary & full Insurance.
- Performance Review (2 times per time). Performance Bonus (1 time per year form 1 month to 2 month salary amount).
- Annual Paid Leave.
- Other benefit (New year, Christmas, 20/10, 8/3).
- Thinkpad/Dell/Macbook/iMAC to be provided.
- Happy hour per month.
- Quarterly, Annual MVP Awards.
- Company Trip once or twice a year.
- Monthly Birthday Celebration.
Hạn nộp hồ sơ
Nhà tuyển dụng công bố
10/09/2026 — còn 25 ngày
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