Senior Strategy Planner (Advertising & Communications)

Hồ Chí Minh, Bình Dương, Đồng Nai·Full-time·đăng 21 ngày trước

Mô tả công việc

Job Description Our client is a Vietnamese company, now looking for a Senior Strategy Planner (Advertising & Communications, $1150, ID 21406) • Develop integrated marketing and communication strategies to drive brand growth and business performance. • Conduct market research, consumer behavior analysis, competitor benchmarking, and trend analysis to identify customer insights and business opportunities. • Analyze client briefs, identify core business challenges, and recommend strategic solutions. • Develop strategic plans, communication plans, and campaign plans tailored to each project. • Define campaign objectives, key messaging, customer journeys, and channel strategies. • Collaborate with internal teams to ensure effective execution of strategic plans. • Prepare proposals and presentation materials, and actively participate in client pitches. • Monitor campaign performance, measure KPIs, and optimize strategies based on performance data. • Stay updated on market trends, emerging platforms, and innovative marketing approaches to provide strategic recommendations. • Act as a strategic consultant for clients while mentoring junior planners and supporting team capability development. Requirement • Gender: Male/Female, Age: 25-30 years old • Bachelor's degree in Marketing, Business Administration, Communications, Data Analytics, or a related field. • Have 5 years of experience in strategic planning, marketing strategy, or equivalent roles - ideally within the advertising and media industry - or in sectors such as e-commerce, technology, FMCG, retail, or at companies with strong branding and communications operations. • Good at English