Senior Trade Marketing Executive Channel Promotion

Giới thiệu công ty

Yêu cầu ứng viên

• Experience with shopper marketing or CRM tools.
• Basic graphic design knowledge or experience working with creative agencies.
• Familiarity with merchandising and in-store visibility strategies.

Mô tả công việc

• Consumer Promotion Planning & Execution:
• Assist in developing consumer promotion plans based on marketing strategy, sales insights, and customer behavior.
• Coordinate the implementation of promotional activities (e.g., discounts, gifts with purchase, sampling, contests).
• Ensure proper communication of promotions to sales teams and trade partners.
• Monitor promotional calendar and execution timelines.
• Campaign Management:
• Collaborate with sales, brand, and supply chain teams to ensure promotional materials and premiums are delivered on time.
• Track inventory levels of promotional items and ensure availability.
• Support point-of-sale material (POSM) creation and deployment at retail level.
• Performance Analysis:
• Collect and analyze data on consumer promotion effectiveness, including ROI,
• sales uplift, and shopper behavior.
• Prepare post-promotion evaluations and reports to identify learnings and recommend improvements.
• Retail & Market Insight:
• Monitor competitor promotional activities and market trends.
• Conduct occasional market visits to ensure proper execution and gain field insights.
• Compliance & Budgeting:
• Ensure all promotions comply with internal policies and local regulations.
• Support budgeting and cost control of consumer promotion activities.
• Education: Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience: 3-5 years of experience in trade marketing, brand marketing, or sales,
• 2 years’ experience in Promotional project operation
• Language: Professional proficiency in English is advantage.
• Understanding of consumer behavior and retail dynamics.
• Strong coordination, organizational, and communication skills.
• Analytical mindset with proficiency in Excel and presentation tools.
• Ability to manage multiple projects under tight deadlines.