Tin tuyển dụng Senior User Acquisition tại Công ty Cổ phần Quảng cáo FPT Adtrue được JobShip tổng hợp từ TopCV. Xem thêm 37 việc làm User Acquisition (UA) trong 7.710+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.
Nhân viênPerformance Marketing
Senior User Acquisition
Thỏa thuận
Hà NộiFull-timeThứ 2 – Thứ 6đăng 57 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- 3–5 years of experience in User Acquisition / Performance Marketing for mobile apps or mobile games.
- Professional Experience
- Strong preference for candidates with experience in hyper casual, hybrid casual, puzzle, or casual mobile games.
- Hands-on experience with Meta Ads, TikTok Ads, and Google App Campaigns / UAC.
- Experience with major SDK ad networks such as AppLovin, Unity, ironSource, or similar is a strong plus.
- Proven track record of scaling campaigns for at least 1–2 games/apps with meaningful budgets and measurable impact.
- Solid understanding of attribution and tracking tools such as AppsFlyer, Adjust, and Firebase, including event setup and cohort reading.
- Analytical Skills & Tools
- Strong analytical mindset with the ability to turn data into clear actions and decisions.
- Advanced skills in Excel / Google Sheets; knowledge of SQL, Python, or R is a strong advantage.
- Strong, decisive, and comfortable making calls based on data.
- Strong fit for a fast-paced, direct, data-driven, and high-accountability culture.
- Comfortable reading and analyzing key growth and monetization funnels including retention, ARPU, ARPDAU, payback, ROAS, and LTV.
- Able to present insights in a structured, logical, and business-relevant way.
- Personal Qualities
- High ownership mindset, treating UA performance as a business, not just a function.
- Resilient and comfortable operating in a fast test-and-learn environment with frequent iteration.
- Language & Cultural Fit
- Good English reading and writing skills for working with global platforms, dashboards, and documentation.
- Proactive and continuously looking for better ways to improve campaigns, processes, tools, and team output.
- Leadership potential with clear communication, direct but respectful feedback, and the ability to align cross-functional teams.
Mô tả công việc
- UA Strategy & Growth Ownership
- Execute the UA strategy for 2–5 games across different stages, including marketability testing, soft launch, and scale.
- Plan monthly and quarterly budgets, forecast installs, revenue, and ROAS, and take full ownership of performance targets.
- Set up and manage multi-channel campaign structures across Meta, TikTok, Google, Appplovin, Unity, Mintegral, etc.
- Allocate budgets strategically by title, geo, channel, and product stage to maximize growth and profitability.
- Campaign Operation & Optimization
- Set up, monitor, and optimize campaigns on a daily and weekly basis, including bid strategy, budget allocation, targeting, creative rotation, and whitelist/blacklist management.
- Analyze core performance metrics such as CPI, CTR, CVR, retention, ARPU, ROAS, and LTV by channel, geo, and title.
- Make clear data-based decisions on whether to scale, cut, retry, or pivot campaigns and acquisition directions.
- Identify performance issues early and proactively recommend actionable solutions.
- Creative Testing & Experimentation Culture
- Work closely with Creative teams or external partners by writing briefs, selecting concepts, prioritizing tests, and giving structured feedback based on performance data.
- Build and maintain a continuous testing pipeline, including target volume of concepts per week, variants per concept, and clear pass/fail decision criteria.
- Proactively suggest new creative angles, ad formats, playable concepts, and messaging based on data and product understanding.
- Help foster a fast, disciplined, and high-output test-and-learn culture.
- Cross-Functional Collaboration
- Work closely with Product, Game Design, and Monetization teams to align UA goals with retention, LTV, ad monetization, and overall business performance.
- Provide early UA input to game teams on marketability, audience fit, and potential features that may improve acquisition performance.
- Partner with BI/Data teams on dashboards, attribution, segmentation, and predictive models such as LTV and ROAS forecasting.
- Ensure that UA decisions are not only install-efficient but also aligned with long-term product and business goals.
- Leadership & Process Improvement
- Mentor, review, and coach junior UA team members.
- Build and improve internal processes for campaign setup, optimization, reporting, documentation, and knowledge sharing.
- Act as a strong voice in meetings, communicate clearly, take ownership when results fall short, and push the team toward shared KPIs.
- Contribute to building a high-ownership, data-driven, and execution-focused UA team.
Quyền lợi
- At PixOn, we believe exceptional games are built by exceptional people in an environment where every individual is empowered, developed with intention, and recognized fairly.
- Why Join PixOn?
- Compensation & Recognition
- A highly competitive total compensation package of up to 14 - 25 months of salary per year, depending on capability and level of contribution.
- Clear and diverse reward mechanisms, including fixed 13th-month salary, holiday bonuses, and spot awards for outstanding contributions.
- Salary review twice a year, based on performance and real impact.
- Rewards based on individual performance and the company’s business results.
- Investment in Your Growth
- Clear and transparent career development path in both technical and managerial tracks.
- Opportunity to contribute ideas to product development and system improvements.
- Annual training budget for learning, courses, workshops, and professional development aligned with your career path.
- Opportunities to represent PixOn at leading global game events (GDC, ChinaJoy, G-Star, etc.) for learning and networking, fully sponsored by the company.
- Opportunity to work with experienced experts in the game industry and take on challenging problems.
- Long-term Support
- Lunch allowance of VND 1,500,000 per month and free parking.
- PixOn Team Fund supporting team bonding and internal development activities.
- Full benefits package in accordance with company policies and regulations: annual leave, public holidays, company trips, team building, etc.
- A zero-interest home loan policy of up to VND 50 billion for outstanding talents, together with housewarming gifts and cashback support.
- Annual comprehensive health check-ups.
- Well-equipped pantry with coffee, snacks, instant food, beverages… always available to keep you energized.
- Company trips and team building twice a year (domestic or international, depending on annual plans).
- Working Environment
- Every individual has the opportunity to be heard, to contribute, and to be recognized.
- Modern and well-equipped office at FPT building (2000m²+), offering a professional and inspiring workspace.
- An open, dynamic, and collaborative working environment that values teamwork and respects expertise.
- A culture that encourages experimentation, improvement, and proactive positive change.
- Weekends off, promoting a healthy work-life balance.
Địa điểm & thời gian làm việc
- Monday to Friday (8:30 AM – 5:30 PM, with a 1.5-hour lunch break).
Việc làm tương tự
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