Social Media & Content Management for Property Developer

Social Media Manager — Luxury Real Estate Brand (Ghana / Diaspora Audience)

> Social Media Manager & Content Producer — Luxury Real Estate Developer (Ghana, diaspora-focused)

We are a boutique property developer based in Accra, Ghana, currently delivering a residential development of townhouses and apartments. Our buyers are primarily Ghanaians and West Africans living abroad — in the UK, US and Canada — who want a home back home they can actually trust.

Our brand is built on two things: distinct design, and institutional-grade discipline in how we build and report. We are not looking for generic real estate marketing. We are looking for someone who can build trust with an audience that has good reason to be sceptical of property developers.

What we need

An ongoing social media manager to run our channels end to end: planning, scheduling, copywriting, light editing of supplied footage, community management, and monthly reporting.

We have already completed our brand positioning and content strategy. We are not asking you to write the strategy — we are asking you to execute it consistently and well, and to tell us when something isn't working.

Scope of work (monthly)

Content production & scheduling

Plan and schedule a monthly content calendar across Instagram, LinkedIn, TikTok and YouTube

Instagram: 2–3 posts/week (mix of Reels, carousels, feed posts)

LinkedIn: 2–3 posts/week (professional//investor-facing tone)

TikTok: 2–3 posts/week (largely repurposed short-form)

YouTube: 1 longer-form video per month (edited from footage we supply)

Write all captions and copy, including hooks and calls to action

Edit short-form video from raw site footage and photography we provide

Design carousels and static graphics to our existing brand guidelines

Community management

Monitor and respond to comments and DMs during agreed hours

Flag and route genuine buyer enquiries to our sales contact promptly (leads are the point — this matters more than engagement metrics)

Maintain a simple log of enquiries handed over

Reporting

Monthly report: reach and follower growth, but primarily enquiries generated, saves/shares on trust-led content, and what to change next month

One short monthly call to review

-## What we will provide

Completed brand positioning, content pillars and tone-of-voice guidelines

Brand assets: logo, colour palette, typography, existing design templates

Raw site footage, photography, floor plans and project information

Approved talking points for investor/professional content

A named internal point of contact for approvals, with a defined approval turnaround

What we need from you

Required

Demonstrable experience managing social accounts for a premium or considered-purchase brand — real estate, hospitality, luxury goods, architecture, interiors or similar

Strong English copywriting, with the ability to write in a restrained, credible professional register — not hype, not emoji-heavy sales language

Short-form video editing (Reels/TikTok) and static/carousel design

Comfortable working to an existing brand guideline rather than inventing your own look

Reliable, consistent delivery and clear communication across time zones

Strongly preferred

Familiarity with real estate or construction subject matter

Important: how we expect this brand to be handled

Our audience includes buyers who have previously lost money to developers who did not deliver. Trust is the entire asset. Accordingly:

Renders and concept images must never be presented as completed work

Progress claims and site footage must be accurate and correctly dated

No client, partner or investor is named publicly without their written consent

No AI-generated imagery presented as real project photography

If a project milestone slips, we say so — we do not go quiet

If this approach doesn't suit how you normally work, we are probably not the right fit.