Social Media Manager, Content Creator & Brand Designer for New Restaurant Brand

Giới thiệu công ty

Mô tả công việc

• Responsibilities include
• Content scheduling and publishing
• Captions and copywriting
• Hashtag strategy
• Stories
• Reels
• Feed posts
• Carousels
• Community engagement
• Comments and DMs
• Mentions and tags
• Trend monitoring
• Maintaining consistent brand tone and visual identity
• CONTENT CREATION
• Create modern, creative and highly engaging restaurant content including:
• Food photography and videos
• Reels and short-form videos
• Behind-the-scenes content
• Kitchen/preparation content
• Food/product storytelling
• Promotional content
• Customer-focused content
• Launch content
• Trend-based content
• UGC concepts
• Creative campaigns
• We do not want generic Canva-template content. Content should look professional, modern, original and appropriate for a new restaurant brand.
• PRE-LAUNCH CAMPAIGN
• Create and manage a teaser campaign designed to build followers and curiosity before opening.
• Potential content includes:
• Mystery/teaser posts
• "Coming Soon"
• Brand hints
• Food/product teasers
• Countdown campaigns
• Interactive Stories
• Reels designed to reach non-followers
• Engagement campaigns
• Brand reveal strategy
• The objective is to start building an audience before the restaurant officially opens.
• LAUNCH & OPENING CAMPAIGN
• Plan and execute the opening campaign, including:
• Opening announcement
• Countdown
• Launch-day content
• Reels and Stories
• Promotional campaigns
• Food/product highlights
• Opening offers
• UGC strategy
• Influencer/collaboration ideas
• Customer engagement
• Post-opening campaigns
• GRAPHIC DESIGN & ARTWORK
• Create professional artwork for both digital and printed materials.
• Digital:
• Instagram posts
• Reel covers/thumbnails
• Highlight covers
• Facebook posts
• Facebook cover
• Promotional artwork
• Digital advertising creatives
• Campaign artwork
• Story templates
• Promotional graphics
• Print:
• Menus
• Flyers
• Posters
• Table cards
• Promotional cards
• Stickers
• Packaging artwork
• Food labels
• Takeaway materials
• Business cards
• Loyalty/promo cards
• Signage artwork
• Other restaurant marketing materials
• Candidate must understand print-ready artwork, including dimensions, resolution, bleed, typography, file formats and production requirements.
• MENU DESIGN
• Design the restaurant menu, including:
• Menu structure and layout
• Food/category presentation
• Typography
• Pricing presentation
• Photography integration
• Brand consistency
• Digital menu version
• Print-ready version
• Editable/source files
• Future menu updates
• Promotional menu versions when required
• Create and optimize:
• Instagram bio
• Profile description
• CTA
• Responsibilities may include
• Campaign setup
• Audience targeting
• Creative recommendations
• Ad creative adaptation
• Campaign monitoring
• Optimization
• Retargeting
• Performance reporting
• Advertising spend is separate from your management fee.
• EXPECTED MONTHLY DELIVERABLES
• Please propose your exact monthly deliverables.
• Your proposal must clearly state the number of:
• Campaign creatives
• Menu/artwork adaptations
• Print artwork
• Content shooting sessions
• Other included services
• Quality, creativity and results are more important than simply producing a high number of posts.
• REPORTING & KPIs
• Provide a monthly performance report covering relevant metrics such as:
• Reach
• Engagement
• Reel views
• Profile visits
• Content performance
• Best-performing content
• Underperforming content
• Audience insights
• Campaign performance
• Recommendations for the following month
• The brand must have one recognizable visual and communication identity across:
• Instagram
• Facebook
• Packaging
• Printed materials
• Promotions
• Digital advertising
• Other marketing materials
• We are looking for someone who can think about the entire restaurant brand, not only social media.
• You should have:
• Proven social media management experience
• Strong Instagram/Reels experience
• Restaurant/F&B experience preferred
• Short-form video creation skills
• Strong graphic design skills
• Branding experience
• Menu design experience
• Print-ready artwork experience
• Copywriting skills
• Knowledge of social media trends
• Restaurant/F&B marketing knowledge
• Strong creative thinking
• Strategic mindset
• Excellent communication
• Ability to work independently and meet deadlines
• Experience with Middle Eastern/Arabic audiences is highly desirable.
• Candidates from Jordan, GCC or other countries are welcome if they understand the target audience and can demonstrate relevant results.
• CONFIDENTIALITY
• The restaurant name and detailed brand information will not be publicly disclosed in this project.
• Full information will be shared with shortlisted candidates.
• All confidential information must remain private and may not be published, shared or used without permission.
• OWNERSHIP
• All work created for the project must be delivered to the client, including:
• Social media content
• Videos
• Photos
• Designs
• Menu designs
• Artwork
• Source/editable files
• Original project files
• The client will retain ownership and administrative control of all social media accounts and project assets.
• Please answer all of the following:
• Where are you located?
• How many years of experience do you have?
• Do you have restaurant/F&B experience?
• Provide your portfolio.
• Provide 3 restaurant/F&B social media accounts you have managed or significantly contributed to.
• Provide 3 Reels/videos you personally created.
• Provide examples of restaurant menu designs.
• Provide examples of printed restaurant/brand materials.
• What exactly is included in your monthly service?
• How many feed posts per month?
• How many Stories?
• How many Reels?
• How many carousels?
• How many graphic designs/artwork adaptations?
• Is menu design included?
• Is print-ready artwork included?
• Is photography/video shooting included?
• If you are outside Amman, how will you create/obtain restaurant content?
• Do you manage Meta Ads? What is included?
• Which design/video software do you use?
• What is your typical response time?
• When can you start?
• What is your proposed monthly fee?
• What services or expenses are not included in your fee?
• SELECTION PROCESS
• We will review portfolios and proposals and shortlist suitable candidates.
• A shortlisted candidate may be asked to complete a small practical exercise to evaluate:
• Creative thinking
• Restaurant marketing understanding
• Reel concepts
• Graphic design
• Branding ability

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)

Ứng tuyển

• Highlight categories
• Facebook page information
• Overall profile positioning
• The bio should clearly communicate the restaurant personality and encourage people to follow, visit and/or order.
• Create a consistent visual system for:
• Reel covers
• Instagram thumbnails
• Campaign graphics
• Profile visuals
• The Instagram grid should look cohesive and immediately recognizable as one brand.
• Manage:
• Comments
• Instagram/Facebook messages
• Mentions
• Tags
• Basic customer questions
• Escalation of complaints/issues when necessary
• Communication should reflect the restaurant's personality and brand voice.
• Please clearly state in your proposal:
• Whether on-site photography/video shooting in Amman is included
• Number of shooting sessions/hours included per month
• What equipment you use
• Whether editing is included
• If you are outside Amman, how you will obtain/create content
• Whether you can work with raw footage/photos supplied by us
• Whether you can coordinate with a local photographer/videographer
• Any additional costs for content production
• On-site content creation is an advantage but is not mandatory if you have a strong alternative solution.
• META ADS
• Experience with Meta Ads Manager is preferred.