Social Media Operations & Analytics Specialist

Remote·Freelance·đăng Hôm qua

Mô tả công việc

We're looking for a highly organized, analytical, and data-driven professional to help us transform social media into a measurable business growth engine. This is not a traditional Social Media Manager role. Rather than focusing on creating viral content or increasing followers, your primary responsibility will be ensuring our social media operations run efficiently while using performance data to drive business decisions. Responsibilities Social Media Operations - Schedule approved content across Instagram, TikTok, Facebook, and Pinterest. - Manage the publishing calendar. - Upload reels, videos, carousels, images, and stories. - Monitor scheduled posts and resolve publishing issues. - Ensure consistency across all social platforms. Performance & Analytics (Highest Priority) - Track KPIs across all social platforms. - Prepare weekly and monthly performance reports. - Analyze reach, engagement, saves, shares, watch time, CTR, website traffic, and conversions. - Build dashboards to monitor performance trends. - Recommend improvements based on data rather than assumptions. - Conduct A/B testing on captions, posting times, thumbnails, hooks, and content formats. Has Experience With - Meta Business Suite - Google Analytics (or GA4) - TikTok Analytics - Pinterest Analytics - UTM tracking - Metricool, Later, Buffer, Sprout Social, or similar scheduling platforms - Spreadsheet reporting and dashboard creation Preferred Candidate - Strong analytical mindset - Comfortable working with numbers and KPIs - Excellent organizational skills - Experience turning performance data into actionable insights Position Details - Remote - Flexible working schedule - Approximately 4 hours per day (or equivalent workload) - Performance and results are more important than fixed working hours. Hình thức: Làm việc từ xa (remote).