Social Media & Reels Expert for Inkloom

Giới thiệu công ty

Mô tả công việc

• Your responsibilities will include
• Create engaging Instagram Reels and Facebook Reels
• Create short-form product videos suitable for social media
• Create professional posts, carousels, stories, and promotional creatives
• Develop content around our printing products, including:
• Business cards
• Stickers and labels
• Custom packaging
• Signs and banners
• Marketing materials
• Invitations/cards
• Branded merchandise
• Create product showcase videos and mockups
• Create “before vs. after” printing/design content
• Create educational content such as printing tips, branding tips and packaging ideas
• Create content demonstrating Inkloom’s online design and printing tools
• Write engaging captions and appropriate hashtags
• Schedule and publish content on Instagram and Facebook
• Help maintain/update our Google Business Profile
• Repurpose content across multiple platforms
• Follow current Reel/audio/content trends where appropriate
• Maintain a consistent premium visual identity
• Develop a monthly content calendar
• Review performance and recommend improvements
• Content Volume
• Initially, we are targeting approximately:
• 3–5 Reels per week
• 2–3 static/carousel posts per week
• Stories throughout the week
• Content repurposing between Instagram and Facebook
• Google Business Profile posts/updates
• We are open to recommendations on the final content frequency.
• Important: Content Creation
• We are specifically looking for someone who can CREATE the content, not simply schedule posts.
• You should be comfortable creating high-quality content using product images, website assets, mockups, stock footage where appropriate, motion graphics, typography, AI-assisted creative tools, and footage/assets provided by our team.
• You should be able to turn a simple product such as a business card, sticker, package or sign into visually engaging short-form content.
• You should have:
• Proven experience creating Instagram/Facebook Reels
• Strong short-form video editing skills
• Experience with Canva, CapCut, Adobe Premiere, After Effects or similar tools
• Strong understanding of Instagram and Facebook algorithms/content formats
• Good graphic-design and typography skills
• Ability to create premium-looking product content
• Excellent written English
• Understanding of Canadian/North American audiences
• Experience with e-commerce, printing, packaging, branding or B2B businesses is a major advantage
• Ability to work independently and propose content ideas rather than waiting for detailed instructions
• What We Want to Achieve
• Our objective is to build Inkloom into a recognizable Canadian printing brand.
• Content should help us:
• Build awareness → demonstrate product quality → educate businesses → drive website traffic → generate inquiries and orders.
• We don’t want a page filled only with promotional graphics. We want interesting, useful and visually strong content that businesses, entrepreneurs, designers and e-commerce brands would actually want to watch and share.
• Please include:
• Links to Instagram/TikTok/Facebook accounts you have personally managed.
• Examples of Reels you personally created.
• Your monthly price.
• How many Reels/posts are included in your monthly package.
• Which tools you use for video and graphic creation.
• A short explanation of how you would grow Inkloom.
• Three Reel ideas you would create for Inkloom after reviewing Inkloom.ca.
• Please start your proposal with the word INKLOOM so we know you have read the full job description.
• Engagement
• We are looking to start with a 1-month paid trial. If the quality, consistency and results are strong, this can become a long-term monthly engagement.

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)