Tin tuyển dụng Social Media Strategy for Travel Service tại Khách đăng dự án (Freelancer.com) được JobShip tổng hợp từ freelancer.com. Xem thêm 419 việc làm Social Media trong 6.310+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.
Nhân viênSocial Media
Social Media Strategy for Travel Service
$250 - $750/dự án
RemoteFreelanceđăng 9 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- Instagram & Facebook Social Media Manager for Europe Travel Business
- I run Let Me Plan Your Travel, a travel-planning service focused on creating personalized European trips for couples and families.
- I am looking for someone who can help me build the social media presence from the ground up, starting with Instagram and using Facebook as a secondary/re-purposed channel.
- People planning multi-city European vacations
- People who have limited vacation time and don't want to spend weeks researching their trip
- The service is not simply itinerary creation. I provide personalized trip planning and can also support customers during their trip through WhatsApp when plans change, trains are cancelled, weather affects their plans, or they need help finding something to do.
- The goal is to position the business as a personal Europe travel planning and concierge service, rather than another generic travel inspiration account.
- I am looking for someone who can handle both strategy and execution.
- 1. Social media strategy
- Content pillars
- Content strategy
- Hashtag/keyword strategy
- Monthly content calendar
- Lead-generation strategy
- 2. Content creation
- Facebook posts using the best/relevant Instagram content
- Please specify exactly how many pieces of content are included in your proposal.
- You should create the videos/graphics/captions rather than simply giving me ideas.
- All content must use properly licensed material.
- 3. Content topics
- Content should focus primarily on useful information for Americans planning European trips.
- Budget/planning tips
- "Plan this trip with me" content
- The content should educate and build trust rather than constantly advertise the service.
- Social media → website → travel enquiry → paying customer
- Customers generated from social media
- 5. Competitor research
- As part of the initial strategy, please research at least 10 successful travel/social accounts that target:
- Personalized travel planning
- Please identify what types of content perform well and explain how you would adapt those ideas into an original strategy for my business.
- 7. Reporting
- Content published
- Best-performing content
- Worst-performing content
- Quality of content
- Overall quality of the strategy
- Examples of travel/social media accounts you currently manage or have managed.
- Whether you create the graphics and videos yourself.
- How you research content ideas.
Mô tả công việc
- Website: https://let-me-plan-your-travel.com/
- Instagram: @let.me.plan.your.travel
- Target audience
- My primary target audience is Americans traveling to Europe, especially:
- Couples
- Families
- First-time Europe travelers
- What I need from you
- Target audience/persona
- Brand voice
- Visual direction
- Instagram bio/CTA recommendations
- For the first 30 days, I would like approximately:
- 3–4 Instagram Reels per week
- 1–2 carousel/static posts per week
- Please explain whether you will use:
- Original footage
- Licensed stock footage
- User-provided footage
- Graphics/animation
- Other sources
- Examples:
- Europe itinerary ideas
- Common mistakes Americans make in Europe
- European train travel
- How many days to spend in each destination
- Hidden gems
- What to do when plans change
- What to do when it rains
- Travel logistics
- Realistic itineraries
- Behind-the-scenes of creating personalized itineraries
- 4. Lead generation
- The ultimate goal is not simply followers or likes.
- The goal is:
- I would like to track, where possible:
- Profile visits
- Website clicks
- Enquiries
- Leads
- Americans traveling to Europe
- Couple travel
- Europe itineraries
- Please specify whether your proposal includes:
- Responding to comments
- Responding to Instagram DMs
- Identifying potential customer enquiries
- Basic engagement with relevant travel accounts
- If you will not handle DMs, please clearly state this.
- At the end of each month, please provide:
- Reach
- Impressions
- Engagement
- Leads/enquiries where trackable
- Recommendations for the following month
- First month
- I would prefer to start with a 30-day trial/project rather than committing to a long-term contract immediately.
- At the end of the first month, I want to be able to evaluate:
- Consistency
- Website traffic
- Enquiries/leads
- Please include in your proposal
- Please provide:
- Examples of Reels you have created yourself.
- Exactly how many Reels/posts/Stories are included per month.
- Whether you provide captions and hashtags/keywords.
- Whether you manage comments and DMs.
- How you measure success.
- Your price for the first 30 days.
- How many hours per week you expect to spend on the account.
- I am much more interested in quality, relevant followers and potential customers than simply achieving a large follower count.
Quyền lợi
- Please develop:
- Follower growth
- Growth in relevant followers
- Please do not use bots, purchased followers, engagement groups, follow/unfollow tactics or other artificial growth methods.
- How to plan multi-country trips
- Family travel in Europe
- Couple/romantic trips
- Please explain how you would encourage people to visit the website and enquire about a personalized trip.
- Family travel
- 6. Community management
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