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Trưởng nhóm/Giám sátProduct Marketing
Trưởng nhóm Product Marketing
Thỏa thuận
VietnamFull-timeđăng 1588 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- Prior experience working in marketing.
- Prior experience in copywriting.
- Experience in market analysis is a plus
- A degree in marketing, advertising, or a related field.
- Excellent interpersonal and communication skills.
- Attention to detail.
Mô tả công việc
- Becoming familiar with company products.
- Develop and evolve market segmentation for each product offering
- Identifying key features in products that will appeal to customers.
- Working with the marketing department to develop marketing campaigns for each product.
- Researching trending keywords and marketing innovations.
- Planning product launches.
- Studying analytics relating to product campaigns.
- Develop product messaging that differentiates new products and services from others in the market
- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
- Communicate the value of new products and services to the sales and marketing team
- Assist sales on calls when appropriate to provide deeper dives into the product
- Speak and present both internally and externally to promote the story of our product
- Develop and implement promotional activities such as promotions and product launches
- Use market research data to determine product pricing
- Create product content such as case studies, videos, website copy and blog posts
- Gain insight into customer use of current products, untapped opportunities and buyer personas
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Manage marketing budget and approval processes
- Deep understanding of how a product is sold and the channels they are sold into
- Excellent teamwork skills
- Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important
Quyền lợi
- Salary: 15-20 mil
- Reviewing salary increase 2 times/year according to work performance.
- Other benefits: laptop, teambuilding, annual travel, periodic health examination, extracurricular activities (Football, Yoga,...), preferential tuition fees for the company‘s online courses.
- Annual leave, insurance and policy following Labor Law.
- Advanced professional training
Hạn nộp hồ sơ
Nhà tuyển dụng công bố
04/06/2022 — hạn đã qua
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