[UPLIVE Company] UA Marketing (Mobile Games)

Giới thiệu công ty

Yêu cầu ứng viên

• 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
• In-app marketing experience for driving deeper conversions
• Prior experience in gaming industry
• We take care of our people — from meaningful reward to everyday experience at workFinancial
• Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
• Data analysis, Strategic & Tactical planning, Problem solving
• Being comfortable with data and turning multiple sources of data into insights
• 9.4M VND yearly flexi-budget for your personal development
• Monthly/bi-monthly team bonding budget
• Modern equipment + AI tools to help you work smarter and grow faster
• Possess a creative mindset and an instinct for identifying trends.
• Customer-oriented, Innovative, Emotional intelligence
• WILL BE A PLUS
• You love music and music-related products
• Love to interact with mobile music games/ apps
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• WHAT UPLIVE OFFERS
• Competitive salary, 100% pay during probation
• Performance bonus with up to 30% of company profit shared — no cap
• Full SHUI + premium private health insurance & annual check-up
• Personal Well-being
• 12 days annual leave + 10 days paid sick leave
• 12 WFH days per year for when you need flexibility
• Free daily lunch (10+ options)
• Snacks, drinks, and tea-time always available
• Sports activities (badminton, football, etc.)
• Personal Development
• Company learning trips to top markets (Korea first, Japan next)
• Sponsored access to international conferences & industry events
• Good communication (English writing and speaking skills)
• Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
• Hunger and humble for learning, sharing, teamwork and self-development
• Resilient and adaptable under changes and uncertainties
• Fanatic learner: proactive learning and sharing knowledge

Mô tả công việc

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
• Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
• Work closely with Creative teams to provide UA insights to improve product marketability
• Work closely with global vendors/ ad networks to optimize campaigns
• Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories