[Urgent Hiring] Senior Marketing Executive

Giới thiệu công ty

Yêu cầu ứng viên

• 3–5 years of relevant marketing experience, preferably in education, professional services, or a similar environment.
• Experience with digital advertising platforms such as Meta Ads and Google Ads is preferred.
• Ability to take high-quality photos and videos, with basic video/photo editing skills.
• Basic graphic design skills using Canva, Adobe Photoshop, Illustrator, or similar tools.
• Ability to work independently as well as collaboratively within a team.
• Bachelor’s degree preferred in Marketing, Communications, Business, or a related field.
• Strong organisational and time-management skills.
• Good written and verbal communication skills in English.
• Creative, proactive, detail-oriented, and responsible.

Mô tả công việc

• Digital Marketing & Brand Management
• Manage an integrated content calendar across social media platforms, including Facebook, Instagram, LinkedIn, and YouTube, as well as the school website and e-newsletters.
• Plan and manage paid digital campaigns across Google Ads, Meta Ads, Zalo Ads, and other relevant platforms.
• Manage and regularly update the school website.
• Build and maintain relationships with media agencies, journalists, and relevant media partners to strengthen the school’s public relations.
• Ensure consistent application of the school’s brand guidelines across all internal and external communications.
• Offline Marketing & Events
• Develop event plans and coordinate with internal and external stakeholders to organise on-site, off-site, and online events, including Open Days and school community events.
• Work closely with graphic designers, vendors, and other partners to deliver offline marketing campaigns, including OOH advertising, merchandise, signage, and marketing collateral.
• Integrated Marketing Strategy & Planning
• Work closely with the Head of Marketing, Admissions, and Communications teams to develop and implement an annual Integrated Marketing Communications (IMC) Plan aligned with the school’s vision and enrollment goals.
• Conduct market research and competitor analysis to better understand parent personas, market trends, and the school’s positioning within the local and international education market.
• Lead Generation & Admissions Support
• Develop and manage email workflows and digital campaigns to nurture leads and support the Admissions team in achieving enrollment KPIs.
• Build and maintain relationships with relocation agencies, corporate partners, community organisations, and relevant influencers to expand the school’s reach and generate new leads.

Quyền lợi

• Holiday bonuses and 13th-month salary
• Competitive salary
• Opportunities for professional growth and development
• 20 days annual leave + 3 sick leave days per year
• International and friendly working environment