[Urgent] Marketing Manager (FMCG) - Hanoi

Yêu cầu ứng viên

• 5-10 years of marketing experience, including experience in a managerial/team leadership role.
• Strong FMCG experience, preferably in consumer goods, food & beverage, personal care, household products, or related sectors.
• Proven experience in brand management, integrated marketing, trade marketing, and/or digital marketing.
• Experience managing nationwide or multi-region marketing activities is preferred.
• Develop and manage brand strategies, marketing campaigns, product launches, and promotional programs.
• Manage marketing budgets, monitor campaign performance, and optimize activities based on business results.
• Report marketing performance and provide strategic recommendations to senior management.
• Strong understanding of the Vietnamese consumer market, market trends, and competitive landscape.
• Commercial mindset with proven ability to link marketing activities with sales and business growth.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
• Develop and execute annual and long-term marketing strategies aligned with business and sales objectives.
• Conduct market, consumer, and competitor analysis to identify growth opportunities and strengthen market positioning.
• Work closely with Sales and Commercial teams to align marketing plans with regional and channel-specific business needs.
• Lead and develop the Marketing team; collaborate with cross-functional teams to ensure effective execution.
• Good command of English is preferred.
• Lead integrated marketing activities across brand building, trade marketing, digital marketing, consumer engagement, and communications.
• Strong leadership, strategic thinking, analytical, communication, and stakeholder management skills.