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Quản lýBrand Marketing

Assistant Brand Manager ( Skincare )

Lên đến 28 triệu

Đồng NaiFull-timeđăng 103 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • Cosmetic/Skincare Experience: Prior experience in skincare or beauty brands is highly preferred (understanding of skincare routines & ingredients is a strong advantage).
  • Digital Marketing Expertise: Proven experience in executing integrated digital campaigns, especially in beauty/skincare.
  • Trade Marketing Understanding: Experience in retail execution, especially in beauty/pharmacy chains.
  • E-Commerce Knowledge: Familiarity with beauty e-commerce platforms and online consumer journey.
  • Consumer Insight Driven: Strong understanding of skincare consumers, trends (e.g., active ingredients, skin concerns, routines).
  • Analytical Skills: Ability to interpret data and translate insights into actionable strategies.
  • Collaboration: Ability to work cross-functionally with marketing, sales, digital, and R&D teams.
  • Communication Skills: Strong storytelling ability, especially for product and ingredient benefits.
  • Adaptability: Agile mindset to keep up with fast-changing beauty and skincare trends.

Mô tả công việc

  • Brand Management
  • Assist in developing and executing brand strategies for the Skincare category (facial care, treatment, cleansing, moisturizing, etc.).
  • Support the planning and execution of new product launches, including concept development, product positioning, and go-to-market strategy.
  • Analyze consumer insights (skin concerns, routines, ingredient trends) to refine brand positioning and messaging.
  • Monitor market trends, competitor activities, and emerging skincare innovations to identify growth opportunities.
  • Digital Marketing
  • Plan and execute digital marketing campaigns to drive brand awareness, engagement, and conversion in the skincare segment.
  • Collaborate with the digital team to optimize content across social media (TikTok, Facebook, Instagram), SEO, KOL/Influencer marketing, and email campaigns.
  • Develop content strategies focused on skincare education (ingredients, routines, before-after, expert endorsement).
  • Track and analyze campaign performance, leveraging insights to continuously optimize strategies.
  • E-Commerce
  • Manage and optimize product presence across e-commerce platforms (Shopee, Lazada, Tiki, brand.com).
  • Ensure strong product storytelling (images, descriptions, reviews, ratings) aligned with skincare consumer behavior.
  • Collaborate with sales and supply chain teams to manage stock availability and campaign readiness (mega sales, flash sales).
  • Analyze e-commerce data (conversion rate, basket size, repeat purchase) to improve performance and customer experience.
  • Trade Marketing
  • Develop trade marketing initiatives to enhance visibility and sell-out performance in offline channels (drugstores, pharmacies, modern trade).
  • Work with sales teams to execute in-store activations, sampling programs, and merchandising tailored for skincare products.
  • Build relationships with key retail partners to secure prime shelf placement and promotional opportunities.
  • Ensure consistent brand communication across all retail touchpoints.

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