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Danh sách việc làm

Quản lýBrand Marketing

Associate Brand Manager

Lưu tin

Chia sẻ

Abbott Laboratories. GmbH

Thỏa thuận

Vietnam·Full-time·đăng 7 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

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Yêu cầu ứng viên

• Minimum 3 years of experience in marketing or brand management; solid hands-on digital marketing or performance marketing experience is strongly preferred.
• Familiar with media KPIs, digital performance metrics, and campaign measurement tools.
• Passion for the nutrition, health, babies/ kids-related or pharmaceutical industry; science background or nutrition knowledge is an advantage.
• Degree holder in Business, Marketing, or any related discipline.
• Fluent in written and spoken English and Chinese; Mandarin an advantage.
• Tough, persistent, and able to manage multiple tasks under pressure with resilience and ownership.
• A proactive, analytical team player with strong business acumen and entrepreneurial mindset.
• Strong communication, presentation and project management skills.

Mô tả công việc

• This role goes beyond traditional brand marketing - we are looking for a digitally savvy, performance-driven marketer who can integrate brand building with strong digital execution to accelerate business growth on Pediatric Business. Core job responsibilities include the followings:
• Brand & Portfolio Management
• Act as the champion and support the Manager in driving brand, portfolio and communication strategies to drive differentiation with competitors.
• Assist in managing current and future portfolio development: identify gaps vs. consumer needs and competition, build business cases, prepare sales forecasts and support launch readiness.
• Leverage insights from consumer data and market trends to support strategic decision-making.
• Organize event with 3rd party collaboration
• Digital & Performance Marketing Execution
• Lead digital and social media activations with agency partners; plan and execute full-funnel digital campaigns that drive awareness, engagement and conversion.
• Implement performance marketing tactics (e.g., paid social, programmatic, SEM) to optimize ROI and reduce reliance on central technical support.
• Be fully familiar with media KPI definitions and measurement frameworks. Monitor campaign performance through dashboards and analytical tools, ensuring delivery against KPIs.
• Set up tracking and evaluation systems to systematically assess digital activities' effectiveness.
• Stay ahead of digital, media and social trends and proactively identify new opportunities to accelerate brand growth.
• Cross-functional Collaboration & Scientific Alignment
• Work closely with Ethical Marketing, R&D, Medical/Regulatory Affairs to identify winning claims based on scientific and clinical evidence.
• Partner with ethical channel teams to explore whitespace opportunities and drive synergies.
• Collaborate internally (Digital, CRM, Sales, Regulatory, Medical Affairs, Nutrition Science team) to ensure consistent and impactful consumer communication across touchpoints.
• Execution Excellence & Business Tracking
• Independently manage external agencies and vendors to ensure flawless execution of integrated marketing campaigns.
• Closely track competitive activities, category dynamics and brand performance with regular insights reporting for management.
• Monitor and manage A&P budgets to ensure investment efficiency and ROI.

Quyền lợi

• Thu nhập: Thỏa thuận

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Nhà tuyển dụng công bố

08/09/2026 — còn 25 ngày

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