B2B Marketing Associate — Email Marketing, Content & Public Sector

Giới thiệu công ty

Mô tả công việc

• 1. EMAIL MARKETING — PRIMARY RESPONSIBILITY
• Email will be our primary marketing channel. Responsibilities include:
• Review, clean, organize, and segment our database
• Develop strategies for different industries and buyer personas
• Create targeted campaigns and multi-email nurture sequences
• Write strong subject lines, email copy, and CTAs
• Develop campaign calendars
• Personalize campaigns for important segments/accounts
• Create re-engagement campaigns
• A/B test messaging and approaches
• Monitor deliverability and list hygiene
• Analyze opens, clicks, replies, meetings, and engagement
• Identify engaged prospects for personalized follow-up
• Continuously improve campaigns based on results
• We do NOT want someone whose idea of email marketing is sending the same message to 8,000 contacts.
• A school administrator should not necessarily receive the same campaign as a state procurement official. A university accessibility professional may need different messaging from a county language-access coordinator. We want the right message reaching the right audience at the right time.
• 2. AUDIENCE SEGMENTATION & STRATEGY
• Our database includes state agencies, counties/municipalities, K–12 school districts, universities, healthcare and transportation organizations, nonprofits, public agencies, and private companies.
• You will help determine what each audience cares about, which EPIC services are relevant, what problems they need solved, what content will earn attention, how often we should communicate, what CTAs to use, and how engaged prospects should be nurtured.
• We expect you to bring strategy—not simply execute instructions.
• 3. CONTENT MARKETING
• You will create/refine content supporting our campaigns, including:
• Case studies and client success stories
• Landing pages and website content
• Educational/thought-leadership content
• Capability and service-specific materials
• Industry-specific campaigns
• Presentations and email assets
• EPIC has substantial experience serving government agencies, educational institutions, transportation organizations, and other institutional clients. You will help turn that experience into persuasive content showing why prospective clients should trust and choose EPIC.
• 4. PUBLIC-SECTOR MARKETING
• Our strategic growth focus increasingly centers on U.S. public-sector organizations.
• You will learn how these organizations evaluate and select language-services providers and help us communicate effectively with procurement officials, contract administrators, department directors, language-access/accessibility professionals, school administrators, program managers, and other decision-makers.
• Experience marketing to government, education, healthcare, SaaS, professional services, or other complex B2B organizations is highly desirable. Language-services experience is helpful but not required; we can teach you our industry.
• 5. CLIENT MEETINGS & PRESENTATIONS
• Government agencies and institutional prospects sometimes invite EPIC to interviews, presentations, demonstrations, and finalist meetings before selecting a vendor.
• You will occasionally participate alongside EPIC leadership and our operational team. You must be comfortable communicating professionally with prospective U.S. clients via Zoom, Teams, and similar platforms.
• As you learn EPIC, you will help prepare presentation strategy, decks, and talking points; anticipate questions; participate in presentations; explain EPIC's capabilities and differentiators; position our technology/workflows; identify client concerns; and support follow-up.
• We are not looking for an aggressive salesperson. We need someone who communicates persuasively, builds confidence, understands client needs, and helps demonstrate why EPIC is the right partner.
• 6. LEARN & MARKET EPIC'S TECHNOLOGY
• EPIC has proprietary technology supporting translation and interpreting services, including document translation, on-site interpreting, OPI, VRI, ASL, CART/captioning, interpreter scheduling/management, client/project workflows, AI-assisted translation, reporting, and service visibility.
• You do not need to be technical, but you must learn to explain what our technology does for clients and why it matters.
• 7. STRATEGIC PROSPECT RESEARCH — SECONDARY
• You may periodically research high-value government agencies, school districts, counties, decision-makers, language-services contracts, procurement activity, contract expiration dates, and language-access initiatives.
• The objective is strategic account expansion—not mass lead scraping.
• WHAT THIS POSITION IS NOT
• This is not primarily social media management, paid advertising, PPC, influencer marketing, consumer marketing, generic SEO, or mass lead generation.
• The core is:
• Email Marketing + Audience Segmentation + B2B Content + Public-Sector Marketing + Client-Facing Support

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)

Ứng tuyển

• Please do not send a generic digital-marketing proposal. Answer:
• Describe your experience managing B2B email marketing campaigns.
• Have you managed an existing prospect database? How large was it and how did you segment it?
• Describe one email campaign/nurture sequence you developed and its results.
• Which email marketing, CRM, analytics, CMS, and AI platforms do you use?
• Describe experience marketing to U.S. government, education, healthcare, SaaS, or other institutional B2B audiences.
• Are you comfortable participating in video meetings/presentations with prospective U.S. government and institutional clients?
• What time zone are you in, and what U.S. business hours are you available?
• MOST IMPORTANT: Assume we give you approximately 8,000 prospects consisting of state agencies, counties, school districts, universities, healthcare organizations, transportation organizations, nonprofits, and private companies.
• In 200 words or less, explain what you would do during your first 30 days.
• We will give significant weight to Question #8.