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Tin tuyển dụng [BD] Senior IT Product Marketing Specialist tại Bosch Group được JobShip tổng hợp từ jobs.smartrecruiters.com. Xem thêm 48 việc làm Product Marketing trong 8.020+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Nhân viênProduct Marketing

[BD] Senior IT Product Marketing Specialist

Thỏa thuận

Ho Chi MinhFull-timeđăng 78 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • 7+ years of experience in Product Marketing, Platform Adoption, Enterprise Communication, or Change Enablement
  • Experience driving adoption programs, transformation initiatives, or enterprise platform rollouts
  • Ability to simplify complex technical concepts into clear and actionable messaging
  • Must-Have
  • Strong stakeholder management and collaboration skills in global environments
  • Fluent English communication skills
  • Strong storytelling, presentation, and executive communication capability
  • High ownership, execution discipline, and proactive mindset
  • Experience with workflow, automation, SaaS, or enterprise platforms
  • Experience with AI/GenAI-related products or transformation initiatives
  • Experience in change management, internal community building, or engagement programs
  • Knowledge of analytics, reporting, or data-driven marketing approaches
  • Exposure to Low-Code / No-Code platforms or Citizen Development governance
  • Selection Process
  • Shortlisted candidates will be invited to prepare a short presentation on a sample Product Marketing & Adoption Plan as part of the interview process.

Mô tả công việc

  • Drive Adoption for Global AI Workflow Platforms
  • Join Bosch Vietnam’s Global Product & Service organization to help shape the future of intelligent workflow platforms used by nearly 500,000 users worldwide.
  • Built on modern Low-Code / No-Code technologies and evolving with AI and GenAI capabilities, our platform powers mission-critical enterprise processes at global scale.
  • We are looking for a Senior IT Product Marketing Specialist who combines strong product storytelling, adoption strategy, stakeholder engagement, and execution excellence to drive platform awareness, trust, and user adoption globally.
  • This role goes beyond communication — you will help influence product adoption, enable transformation, and build long-term engagement across global stakeholders and internal customers.
  • Product Marketing & Communication
  • Own product messaging, positioning, and internal branding for global workflow platforms
  • Translate complex AI, automation, and workflow concepts into clear business value and user-focused communication
  • Develop executive presentations, newsletters, launch materials, playbooks, demos, and enablement content
  • Create persona-based communication for Executives, IT teams, Process Owners, Citizen Developers, and End Users
  • Adoption & Change Enablement
  • Drive product adoption, engagement, and migration initiatives across global stakeholders
  • Support onboarding, training, UAT enablement, and user adoption programs
  • Gather feedback and continuously improve communication effectiveness and adoption strategies
  • Support Citizen Development enablement with clear governance and operational communication
  • Stakeholder & Community Engagement
  • Engage with global stakeholders, leadership teams, and internal customers across regions
  • Support webinars, workshops, product showcases, and transformation initiatives
  • Build and grow user communities, champion networks, and engagement programs
  • Ensure consistent, professional, and proactive communication across channels
  • Performance & Optimization
  • Define and monitor adoption, engagement, and satisfaction KPIs
  • Use data and insights to improve communication strategies and campaign effectiveness
  • Contribute to AI product positioning with practical, credible, and user-centric messaging

Quyền lợi

  • Competitive compensation and 13th-month bonus
  • Premium healthcare and accident insurance
  • Why Join Us?
  • Drive adoption for global enterprise platforms used by hundreds of thousands of users worldwide
  • Be part of a large-scale AI product transformation journey
  • Collaborate with global Product, Engineering, and Business stakeholders
  • Influence user engagement, product reputation, and transformation success at enterprise scale
  • Opportunity to shape long-term product communication and adoption strategy
  • Flexible and international working environment

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