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Brand Manager, CRM
Thành phố Hồ Chí MinhFull-timeđăng 54 ngày trước
Giới thiệu công ty
The Position
The Brand Manager is responsible for developing and leading the implementation of the brand strategy, with a strong focus on maximizing customer engagement and business performance. The major areas of accountability include:
Development and execution of OPU operational plan for the defined brands
Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
Cross functional alignment with Medical Affairs and Sales
Continuously updates and educates the organization on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
Works closely with the ROPU brand team to provide continuous input and feedback
Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
Execute medico-marketing initiatives to maximize customer engagement (to include Expert Engagement initiatives, CME, multichannel)
Ensures the preparation and implementation of activities for new brand launches
Yêu cầu ứng viên
- Minimum 3 years of experience in brand management in Pharmaceutical MNCs , preferably in Cardiovascular Renal Metabolic.
- Required Capabilities (Skills, Experience, Competencies):
- Proven ability in strategy execution, project management, and cross-functional collaboration.
- Strategy Development
- Proficiency in MS Office, Outlook and database applications
- Bachelor’s degree in Pharmacy or Medicine
- Strong business and marketing acumen with a customer-centric mindset.
- Relationship Management
- Proficiency in English , Microsoft Office, Outlook, and relevant database applications.
- Excellent communication and relationship management skills.
Mô tả công việc
- Strategy:
- Develop and refine brand strategies based on market trends, customer needs, and business priorities
- Translate strategic objectives into tactical initiatives and ensure effective implementation to achieve business goals
- Driving business results/ process/ cross-functional collaboration:
- Providing input to business planning cycle (Outlook and Long-term forecast {LTF} process)
- Responsible for Operational Plan development and implementation
- Responsible for ensuring Launch readiness
- Fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
- Responsible for monitoring and reporting
- Accountable for customer engagement
- People:
- To supports knowledge and skill sharing within the organization
- To build relationships with respective functions within OPU assigned
