Brand Manager (Specialized in E-commerce)

Yêu cầu ứng viên

• Minimum 5–8 years of experience in brand and/or marketing, including at least 2–3 years in a leadership role managing cross-functional teams.
• Proven experience in building and growing a consumer brand, preferably in beauty, fashion, accessories, or lifestyle, from an early stage.
• Brand Strategy & Management
• Own the overall brand and marketing strategy in Vietnam, ensuring consistent execution of the brand positioning across all customer touchpoints.
• Lead the KOC/Influencer Partnerships Manager, defining the micro-KOC strategy.
• Lead the Content & Community function by setting the content direction, managing Facebook and Zalo communities, and maintaining a consistent TikTok content presence.
• Oversee the E-commerce team (TikTok Shop & Shopee) to optimize store operations and maximize conversion performance.
• Allocate marketing resources and budget across the four functional teams, set performance objectives, conduct regular performance reviews, and support team development.
• Manage the overall marketing budget and ensure efficient spending with strong ROI/ROAS, particularly across TikTok and Shopee.
• Monitor business and marketing performance metrics, prepare regular reports for the Executive Team, and make data-driven decisions to support sustainable business growth.
• Strong understanding of the TikTok Shop ecosystem, KOC/influencer marketing, and Vietnam’s e-commerce landscape, with deep insights into the purchasing behavior of young female consumers.
• Strategic yet hands-on mindset, with the ability to develop marketing strategies and execute initiatives effectively.
• Data-driven decision-maker with the ability to analyze and interpret marketing metrics such as traffic, conversion, engagement, ROI, and ROAS.
• Bachelor’s degree or above in Marketing, Communications, Business Administration, or a related field.
• Drive business growth by achieving targets for sales, brand awareness, community growth, and lifestyle KPIs such as UGC generation, repeat purchase rate, and waitlist growth.
• Manage the Design Team, providing creative direction and ensuring consistency across all visual assets, including key visuals, packaging, and POSM materials.
• Marketing Operations & Growth
• Collaborate closely with the Product Team to translate brand’s product features and value propositions into compelling marketing messages.
• Work with the B2B team to expand business opportunities once the brand has established a strong market presence.
• Strong English communication skills, a keen sense of cultural and fashion trends, and proficiency in applying AI tools to marketing and business operations.
• Team Leadership & Cross-functional Management
• Strong leadership, people management, and cross-functional coordination skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Self-motivated with a strong sense of ownership, excellent communication skills, and the ability to collaborate effectively across teams.
• Experience in building and managing brand communities across social and digital platforms.
• Proven track record of successfully launching a new brand or product on TikTok Shop.
• Established network of KOCs, KOLs, influencers, agencies, or strategic marketing partners in Vietnam.
• Strong understanding of the preferences, aesthetics, and lifestyle of young female consumers, particularly within the “Asian Girl” segment.
• International education or work experience, or previous collaboration with global or international brands.