Chief Marketing Officer

Mô tả công việc

• Social Media & Content
• Develop the social media and multi-channel content strategy.
• Build a modern, distinctive, and customer-relevant brand presence.
• Lead content campaigns, digital communities, and customer engagement initiatives across online platforms.
• Academy & Customer Education
• Develop an educational platform, knowledge content, and user community.
• Design courses, webinars, workshops, and customer education programmes.
• Connect educational initiatives with customer acquisition, activation, engagement, and retention.
• Growth Marketing
• Develop a data-driven customer growth strategy.
• Manage the full customer journey, from acquisition and registration to activation, usage, retention, and reactivation.
• Lead acquisition, referral, CRM, lifecycle marketing, and customer re-engagement programmes.
• Improve customer acquisition cost, conversion rates, retention, and customer lifetime value.
• PR & Product Marketing
• Develop the corporate communications, PR, and reputation management strategy.
• Define product positioning, target customer segments, value propositions, and key messages.
• Partner with Product, Technology, Data, and Business teams to develop and execute go-to-market plans.
• Monitor product awareness, customer experience, adoption, and usage of new products and features.
• Leadership Responsibilities
• Develop the company’s medium- and long-term marketing strategy.
• Manage the marketing budget and measure return on marketing investment.
• Build, lead, and develop a high-performing, cross-functional marketing organisation.
• Work closely with the Executive Management Team to translate business priorities into customer and growth initiatives.
• Foster a culture of creativity, rapid experimentation, data-driven decision-making, and accountability for business results.
• At least 12 years of experience in Marketing, Growth, Brand Management, Digital Business, Product Marketing, or Customer Strategy.
• At least 5 years of experience in a senior leadership position.
• A strong track record in brand building, customer growth, product adoption, or revenue-generating marketing initiatives.
• Experience managing cross-functional teams and significant marketing budgets.
• Strong customer-centric, data-driven, and commercially focused mindset.
• Proven ability to work closely with Product, Technology, Data, and Business teams.
• An innovative and transformation-oriented leader who is willing to challenge traditional approaches.