Comprehensive SEO and Performance Enhancement

Remote·Freelance·đăng Hôm qua

Mô tả công việc

Website SEO, Technical SEO & Performance Optimization Tasks Priority 1 – Critical SEO Issues (Must Fix) - Set up a permanent 301 redirect so only one version of the website is accessible (either www or non-www) to prevent duplicate content. - Fix all canonical URL issues so every page points to the correct canonical version. - Ensure each page has only one H1 heading. - Remove duplicate H1 and duplicate heading text. - Improve and rewrite meta descriptions for all important pages to increase CTR and stay within Google's recommended length. - Add a valid HTML5 DOCTYPE declaration to every page. - Fix duplicate content issues across the website. - Perform a complete website technical SEO audit and fix all issues found. Priority 2 – Technical SEO - Fix duplicate and weak anchor text used in internal links. - Replace generic anchor texts (e.g., "Click Here", "Read More") with descriptive keyword-rich anchor text. - Remove unnecessary HTTP redirects. - Remove the X-Powered-By response header for improved security. - Optimize robots.txt. - Optimize XML sitemap. - Ensure all pages are properly indexed in Google. - Fix crawl and indexing errors. - Check and fix broken internal links. Priority 3 – On-Page SEO - Optimize all pages for the 15–20 target keywords that will be provided. - Optimize page titles, meta descriptions, H1, H2, H3 headings, image ALT tags, URLs, and internal linking. - Improve keyword placement without keyword stuffing. - Ensure every important page has unique SEO metadata. - Create an SEO-friendly internal linking structure. Priority 4 – Mobile Speed & Core Web Vitals (High Priority) Our primary objective is to make the website load significantly faster on mobile devices. Please: - Improve Google PageSpeed Insights score. - Reduce Largest Contentful Paint (LCP). - Reduce First Contentful Paint (FCP). - Reduce Time to Interactive (TTI). - Reduce unused CSS. - Remove render-blocking CSS and JavaScript. - Minify HTML, CSS, and JavaScript. - Enable browser caching. - Enable GZIP/Brotli compression. - Optimize images and convert them to WebP where appropriate. - Implement lazy loading for images and videos. - Optimize fonts and font loading. - Remove unnecessary plugins, scripts, and third-party requests. - Remove inline styles wherever possible. - Ensure Core Web Vitals pass Google's recommended thresholds. Priority 5 – Structured Data (Schema) - Add Organization Schema. - Add Local Business Schema. - Add Website Schema. - Add Breadcrumb Schema where applicable. - Validate all structured data in Google's Rich Results Test. Priority 6 – Generative Engine Optimization (GEO) - Create and implement an llms.txt file. - Improve content structure for AI search engines and LLMs. - Add Organization Identity Schema. - Improve rendered content readability for AI indexing. Priority 7 – Authority & Trust - Recommend and implement a backlink strategy. - Improve domain authority with high-quality backlinks. - Add business address, phone number, and contact information consistently across the website. Priority 8 – Social & Branding - Link official Facebook page. - Link LinkedIn page. - Link Instagram page. - Link X (Twitter) profile. - Link YouTube channel. - Add Open Graph tags. - Add X (Twitter) Cards. Final Deliverables - Complete technical SEO audit report. - List of every issue fixed. - Before vs. after PageSpeed Insights report. - Before vs. after Core Web Vitals report. - Before vs. after SEO audit score. - Ensure no existing website functionality or design is broken during optimization. - Follow Google's White Hat SEO guidelines only. - Provide recommendations for future SEO improvements. Hình thức: Làm việc từ xa (remote).