Digital Marketing Executive

Yêu cầu ứng viên

• 3-5 years of experience in Digital Marketing.
• KOL & Community Management: Hands-on experience in sourcing, briefing, and managing local Influencers/KOLs, alongside managing daily social media interactions and community engagement.
• Ideate and produce localized content across various channels, including static visuals, videos, and diverse forms of copywriting/captions, ensuring the brand and products are communicated effectively to meet marketing objectives.
• Ensure strict quality control (QC) of all locally produced content, maintaining perfect alignment with the core Brand Guidelines.
• Receive Master Assets (e.g., Hero Videos, Core Messages) from the Regional team and localize them through "Transcreation"—adapting the context, tone, and messaging to seamlessly fit local consumer behaviors, preferences, and cultural trends.
• Source, brief, and manage local Influencers/KOLs to ensure product reviews and demonstrations accurately reflect the Key Messages.
• Oversee Community Management by interacting with customers on local social media platforms and actively creating real-time/trend-jacking content based on local social currents.
• Consolidate data and generate performance reports (Weekly/Monthly) covering social media metrics and ongoing campaigns.
• Conduct Post-Campaign Analysis to summarize key learnings, pinpoint challenges, and provide actionable recommendations. Feedback these Local Insights to the Head Office for future strategy refinement.
• Content Strategy & Transcreation: Proven expertise in conceptualizing, producing, and transcreating content to resonate with the local culture while strictly adhering to corporate Brand Guidelines. Able to use AI software e.g. Gemini; Canva.
• AI for Marketing: Highly skilled in leveraging AI tools (e.g., Gemini, Midjourney, and native AI features within design tools) to brainstorm campaign ideas, generate copywriting, and streamline the content production workflow.
• Data Analytics & Reporting: Strong analytical skills to monitor competitors and consumer behavior, with the ability to utilize AI prompting to efficiently process data and draft performance reports for the Head Office.
• Bachelor’s degree in Marketing, Communication Arts, Digital Media, Design, or related fields.
• Age 25-35.
• English Proficiency.
• Conceptualize and execute creative communication campaigns tailored to the local market. Leverage various digital marketing strategies to capture attention, drive engagement, and support the brand's overarching marketing goals.
• Closely monitor and analyze competitors' marketing communications within the local market.
• Analyze consumer behavior and the digital landscape to identify new communication opportunities and agilely optimize marketing plans to stay ahead of the curve.