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European B2B Email Marketing Specialist (based in Portugal)
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Giới thiệu công ty
Company : Companeo — Infopro Digital Group
Sector : B2B lead generation across 8 European markets
Contract : Freelance — minimum 5 months, extension based on results
Location : Remote-first (up to 100%) · optional hybrid from Lisbon (PORTUGAL)
Languages : English required · French a strong plus · Spanish / Italian / Portuguese a bonus
Start : As soon as possible
Workload : Volume of hours agreed together
About Companeo
Companeo is one of Europe's leading B2B marketplaces, connecting companies with the right service providers.
As part of the Infopro Digital Group, we generate and qualify thousands of B2B leads every month — through email, our marketplace and a growing set of data-driven channels.
We operate across 8 markets, with France as our home base, and we manage serious volumes of qualified contacts on behalf of our advertiser clients.
The mission
We're rebuilding our email marketing engine from the ground up — and we want an experienced freelancer to own it. Your job: audit what we do today, then design and ship concrete, measurable improvements across deliverability, conversion and multi-market lead generation.
This is not a junior brief. You already know this craft. You spot the leaks, you know which levers move the numbers, and you're comfortable making the call and defending it.
What you'll own
*Campaigns & execution
Design, build and ship transactional and promotional emails, hand in hand with our design team
Run periodic newsletters end to end: scheduling, segmentation, A/B testing
Deliver lead-generation email campaigns on behalf of our advertiser clients, across markets
*Deliverability & sender reputation
Monitor and improve domain and IP reputation across our sending infrastructure
Own authentication (SPF, DKIM, DMARC), suppression lists, bounce handling and complaint resolution
Keep us landing in the inbox — not the Promotions or Spam tab
*AI & automation
Bring AI into the workflow: copy and subject-line generation, multilingual adaptation, segmentation and send-time optimisation — without losing our voice
Help us rethink personalisation and lead qualification at scale
Turn campaign data into a repeatable, partly automated optimisation loop
*Optimisation & advisory
Analyse performance — CTR, conversions, replies, unsubscribes — and act on it
Recommend landing-page (UX / CRO) improvements tied to each campaign
Evaluate our current tools and tell us honestly what to keep, change or drop
Yêu cầu ứng viên
- 3+ years hands-on in email marketing, ideally at real volume
- Solid grasp of deliverability: IP/domain reputation, blacklist monitoring, authentication protocols
- *Gmail & modern inbox deliverability
- Experience matters here — not diplomas.
- A proven track record in email-driven lead generation and rate optimisation
- Confident with one or more professional email / ESP platforms
- Able to give practical UX / CRO input on landing pages
- Where you'll stand out
- These aren't dealbreakers — but they'll push your profile straight to the top of the pile:
- *AI in email marketing
- You already use generative AI in your daily workflow — and know where it helps and where it doesn't
- You understand how AI in the inbox (think Gemini-style summaries) is reshaping engagement — and why open rates are no longer a signal you can trust
- You know the 2025–2026 Google & Yahoo bulk-sender rules cold: authentication alignment, one-click unsubscribe, complaint-rate thresholds
- You've separated marketing from transactional sending, and you're at ease with subdomain / IP architecture and warm-up ramps
- You understand that non-compliant bulk senders now get rejected outright — and you build so that never happens
- Fluent English required; other European languages (French, Spanish, Italian, Portuguese) a plus
- Autonomous, detail-oriented, at ease in a multi-market, multilingual setup
Quyền lợi
- A high-impact freelance mission with genuine international scope — 8 countries, real budgets, real volume
- Remote-first: work from wherever you're most effective, with optional hybrid days in Lisbon
- Direct collaboration with Companeo's commercial and marketing teams — short lines, fast decisions
- Minimum 5-month engagement, with extension based on results
- Workload and daily rate agreed together
Địa điểm & thời gian làm việc
- Hình thức: Làm việc từ xa (remote)
Ứng tuyển
- Interested? Send us your profile, a few email-marketing references or cases you're proud of, and your daily rate. We move fast — strong profiles hear back quickly.
- Nhà tuyển dụng chân chính không bao giờ thu tiền của ứng viên — tuyệt đối không đóng “phí hồ sơ”, “tiền đặt cọc” hay “phí thiết bị” dưới bất kỳ hình thức nào.
- Một công ty đáng tin luôn tra được mã số thuế và có lịch sử hoạt động rõ ràng — hãy kiểm tra mã số thuế, năm thành lập và website chính thức trên Cổng thông tin quốc gia về đăng ký doanh nghiệp trước khi ứng tuyển.
- Cảnh giác khi chỉ được liên hệ qua Telegram/Zalo cá nhân kèm hứa hẹn “việc nhẹ lương cao” — hãy yêu cầu email tên miền công ty và một buổi phỏng vấn video trước khi nhận việc.
- Chưa ký hợp đồng thì chưa gửi CCCD, số tài khoản ngân hàng hay thông tin nhạy cảm.
- Những cam kết kéo dài nhiều tháng rất khó rút lui khi có trục trặc — thay vì dồn toàn bộ thù lao về cuối hợp đồng, hãy thoả thuận nhận lương theo tuần hoặc theo từng đợt bàn giao để rủi ro luôn ở mức chịu được.
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