Expert/ Senior Expert, Corporate Brand Strategy

Mô tả công việc

• As a strategic lead, the Corporate Brand Expert plays a pivotal role in shaping MAG’s brand vision and long-term positioning.
• Building Masterise Group’s brand strategy in line with the long-term development strategy of ecosystem
• Developing a brand targeting the public and employees to strengthen emotional connection, brand love, improve brand health (BEI), and foundation activities to increase brand value.
• Responsible for Masterise Group's brand management to ensure uniformity in the implementation of brand positioning at the whole line and enhance brand value.
• Brand strategy and governance framework
• Build and implement a brand management framework to enhance brand value based on research to identify,
• manage and monitor key drivers to promote brand value.
• Develop brand strategy framework, brand architecture, brand manifesto, brand guidelines
• Conduct training and ensure the deployment of brand governance framework across the group
• Develop plans, budget planning and resource allocation for brand initiatives.
• Brand development
• Create, build and spread brand position to customers, transform brand position into inspiring activities/brand platform so that customers understand, believe and live up to the purpose that Masterise Group envisions.
• Plan and provide guidance on branding development for entities/subsidiaries to be in line with Masterise Group strategy framework
• Build and implement a Continuous Brand Presence (Always-On) to increase brand awareness and brand identity across all touchpoints
• Develop and implement periodic brand activities programs to increase special connection with key/priority customers; sponsorship activities, brand events, create highlights in communication plans, themed brand campaigns.
• Organize creative design production for brand activities; manage all brand assets for corporate communication.
• University or higher.
• Minimum 8 years of experience in brand management.
• Have professional knowledge in brand development, building communication and advertising plans (media), preferably in FMCG industry, MNC companies, multinational advertising agencies.
• Foreign Language: English, TOEIC (605 – 780).