Facebook Ads Sales Strategist

Remote·Freelance·đăng 2 ngày trước

Mô tả công việc

Boosting sales through Facebook Ads is the sole purpose of this project. The product I need to push is “Facebook advertisement” itself, positioned within the fashion industry, so every campaign must look and feel on-brand for fashion-savvy audiences while still highlighting the value of professional ad services. Scope of work • Audit my current Business Manager and Pixel configuration to ensure accurate event tracking for purchase conversions. • Build a full-funnel campaign structure—prospecting, retargeting, and retention—optimised for conversions and ROAS. • Craft ad creatives (static, carousel, short-form video) that merge fashion-forward visuals with strong calls to action promoting the Facebook advertisement offer. • Implement A/B tests on copy, creative, audience segments, and placements; scale winning sets efficiently. • Provide weekly performance reports that translate data into actionable insights, along with clear next steps to keep sales climbing. Acceptance criteria 1. Pixel fires correctly for view content, add-to-cart, and purchase events. 2. At least two creative variations and two audience splits tested per campaign. 3. Conversion-focused KPIs and ROAS benchmarks agreed at kickoff are met or exceeded for two consecutive weeks. 4. A concise, documented optimisation log is delivered each week. Tools & platforms you’ll need to navigate naturally include Facebook Ads Manager, Business Manager, Pixel/Events Manager, and reporting in either Data Studio or Excel. If additional apps (e.g., Shopify, WooCommerce, Zapier) are required for tracking, mention them early so we can connect access. I’m ready to grant account access immediately and can supply brand assets, mood boards, and any prior campaign data you may need. Hình thức: Làm việc từ xa (remote).