Financial Service Marketing Expert (Card Product Management or Product Marketing)

Giới thiệu công ty

Yêu cầu ứng viên

• Design Thinking: Ability to visualize the customer life cycle and build marketing strategies that enhance the overall product experience.
• Technical Literacy: Ability to discuss API connections and digital banking services with engineers while extracting the "key information" for marketing.
• Analytical Mindset: A strong interest in data; ability to run A/B tests, analyze funnels, and balance quantitative data with qualitative user feedback.
• Creativity: Ability to find innovative ways to acquire users within the aviation and loyalty ecosystem.
• Skills & Competencies
• Agile & Execution-focused: Comfortable working in a fast-paced environment, managing multiple projects, and aligning stakeholders quickly.
• Personal Attributes
• Ownership: A self-starter who takes full responsibility for the "Growth" KPIs of the card portfolio.
• Balance: A master at balancing tech requirements, customer demands, and the bottom-line profit.

Mô tả công việc

• Growth Marketing & Go-To-Market (GTM)
• Translate complex product features and technical value propositions into compelling marketing messages that resonate with SkyJoy members.
• Lead GTM strategies for new card launches, ensuring seamless coordination between banking partners (e.g., HDBank, VPBank) and the Vietjet ecosystem.
• Define and execute "Product-Led Growth" initiatives, using data and experimentation to improve the conversion rate of the digital application journey.
• Customer Lifecycle & Value Management
• Deeply analyze the customer journey to identify friction points in the card application or activation process.
• Design automated lifecycle marketing campaigns (Email, App Push, SMS) based on API-driven triggers to encourage card usage and spend.
• Monitor daily business performance, acting as a Marketing "Business Owner" to ensure the profitability and visibility of card products.
• Technical & Partner Collaboration
• Collaborate with the Tech team to ensure marketing tools and tracking (attribution, event logging) are correctly implemented via APIs.
• Work with external partners (UnionPay, Visa/Mastercard) on joint marketing funds (JMF) and co-marketing executions.
• Bridge the gap between technical constraints and creative solutions to deliver a "wow" experience for the customer.
• Professional Experience
• 6+ years of experience in Card Product Management or Product Marketing, ideally in Retail Banking or Fintech.
• Must-have: Hands-on experience with Card products and a solid understanding of the "under-the-hood" mechanics (Policy, Process, Risk, and Technical BRDs).
• Sector Experience: Background in Banking, Fintech, or Digital Financial Services. Experience with challenger banks, payment schemes, or FX is a major plus.