Google Ads / X Ads Manager for SaaS Newsletter Lead Generation

Giới thiệu công ty

Yêu cầu ứng viên

• Preferred Experience
• Experience with any of the following is preferred:
• X Ads
• Low-budget campaign optimization
• If possible, please include examples of previous campaigns where you achieved low-cost lead acquisition.
• Approximate ad budget
• Approximate campaign period
• The approximately $63 monthly ad budget is separate from your management fee.
• The advertising accounts will remain under my ownership. You will receive only the necessary account access required for campaign management.
• Budget:
• With a monthly ad budget of only approximately $63, how would you decide whether to use Google Ads, X Ads, or both?
• I have three different landing pages. How would you test them with such a small ad budget without spreading the traffic too thin?
• If a campaign gets many clicks but very few confirmed newsletter signups, what would you check first?
• If Google Ads has a higher CPC than X Ads but produces better signup conversion, how would you decide where to allocate more budget?
• Please briefly describe one campaign you personally managed where you improved CPA or lead quality. What did you change, and what happened afterward?
• Lead generation
• Newsletter subscriber acquisition
• SaaS advertising
• If you have achieved CPA results close to $0.95–$1.90, please tell me:
• Which advertising platform you used
• What type of product or service you promoted
• Approximate CPA achieved
• Important:
• This will initially be a one-month test project. If the results are good, I may continue the work on an ongoing monthly basis.
• Around $20 USD for the initial one-month management period.
• To Apply, Please Answer These Questions:
• My current CPA is approximately $4.30 based on a small initial test. What would you investigate first before trying to reduce it toward approximately $0.95–$1.90?
• What metrics would you use to decide whether an ad, keyword, audience, or landing page should be stopped, continued, or tested longer?
• Please answer all seven questions in your proposal. Applications that do not answer these questions may not be considered.
• Thank you.

Mô tả công việc

• Manage and optimize Google Ads and/or X Ads
• Decide how to use the three landing page variations
• Create or improve ad copy
• Manage targeting, keywords, negative keywords, bidding, and budget allocation
• Test different ads and landing pages when necessary
• Suggest landing page improvements if you find conversion issues
• Minor landing page changes can be handled on my side
• You may decide how frequently to check or optimize the campaigns
• No daily reporting is required
• Weekly Reporting:
• Every Saturday, please update a shared Google Spreadsheet with:
• Ad spend
• Impressions
• Clicks
• CTR
• CPC
• Performance by platform
• Changes made during the week
• Short note about what you plan to adjust next
• I will enter the confirmed number of newsletter signups on my side. The spreadsheet will calculate CPA based on the confirmed signup count.

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)