Growth-Oriented Digital Marketing Specialist Needed

Digital Marketing, SEO & Business Growth Executive

We are a technology-driven company providing Custom Software Development, AI-driven Solutions, Web & Mobile Application Development, Software Testing & QA, and 360° Digital Marketing Services.

We work with startups, SMEs and enterprises to build digital products, improve technology operations and generate business growth.

We are looking for a proactive Digital Marketing & Business Growth professional who can take ownership of SEO, website content, digital marketing, lead generation, business development support, research and marketing documentation.

This is NOT a basic social media posting role. We need someone who understands how SEO, content, websites, lead generation, outreach and business development work together to generate measurable business results.

ROLE

The selected candidate will work across SEO, website content, content marketing, social media, lead generation, business development, competitor research, marketing documentation, AI-driven marketing and R&D.

The candidate should be able to work independently, research new opportunities and recommend what the company should do next rather than simply wait for assigned tasks.

SEO & ORGANIC GROWTH

Manage and improve our overall SEO strategy.

Conduct keyword research, keyword clustering, competitor analysis and content-gap analysis.

Perform on-page and technical SEO audits.

Optimize titles, meta descriptions, headings, URLs, internal linking, images, schema and content structure.

Identify indexing, crawling, canonical, sitemap, robots.txt and other technical SEO issues.

Develop topic clusters, content strategies and backlink opportunities.

Monitor keyword rankings, organic traffic, impressions and CTR.

Work with Google Search Console and Google Analytics.

Research modern SEO practices including AEO, GEO and LLM/AI-search optimization.

WEBSITE & CONTENT

Take ownership of website content and marketing quality.

Create and improve homepage, service pages, industry pages, solution pages, landing pages, FAQs, case studies, CTAs and company content.

Identify new pages that should be created based on search intent, keywords and business opportunities.

Optimize content for both search engines and conversions.

Work with the development/design team when website structure, UX or content changes are required.

BLOGS & ARTICLES

Research and write high-quality SEO-friendly articles, blogs and thought-leadership content.

Potential topics include Artificial Intelligence, Generative AI, AI Agents, LLMs, Context Engineering, AI Automation, Software Development, Web & Mobile Applications, Software Testing, QA Automation, AI-driven Testing, Cloud, DevOps, SaaS and Digital Transformation.

Create content briefs, perform research, write original content, optimize existing content, add internal links and CTAs, and perform content-gap analysis.

AI tools may be used for research and productivity, but final content must be accurate, original, useful and human-reviewed.

SOCIAL MEDIA

Manage and improve our professional social presence.

Create LinkedIn posts, technical thought leadership, company updates, service-focused posts, case-study content, educational content and content-calendar ideas.

Create Facebook and Instagram content concepts and captions.

Repurpose blogs and technical content into social media content.

Support LinkedIn and Meta campaigns when required.

Experience with Meta Ads, LinkedIn Ads or Google Ads is an advantage.

LEAD GENERATION

Generate high-quality B2B leads for our technology services.

Research target industries, companies and decision-makers.

Use platforms such as Apollo, Lusha, LinkedIn, LinkedIn Sales Navigator, Clutch, Crunchbase, Google and other relevant databases.

Build and maintain structured prospect lists containing company name, website, industry, location, contact name, designation, business email, LinkedIn profile, company LinkedIn and relevant business/service requirements.

Verify and clean lead data, remove duplicates and irrelevant prospects, and segment leads based on industry, geography, company size, service requirement and buying intent.

Experience in B2B technology lead generation is highly preferred.

BUSINESS DEVELOPMENT SUPPORT

Research potential clients and identify companies that may need our services.

Identify business and technology pain points.

Research prospects before outreach.

Assist with cold email and LinkedIn outreach campaigns.

Prepare prospect-specific messaging and follow-up sequences.

Identify software development, AI, QA/testing, digital transformation and outsourcing opportunities.

Research potential partnerships and business opportunities.

Maintain prospect and outreach records.

CRM and outbound sales experience is an advantage.

MARKETING DOCUMENTATION

Prepare professional marketing and business documentation including SEO audit reports, keyword research reports, competitor analysis, content calendars, marketing plans, campaign reports, lead-generation reports, market research, case studies, company profiles, capability documents, proposals and other business-development documentation.

Strong documentation and presentation skills are important.

R&D AND MARKET RESEARCH

Continuously research new opportunities related to:

SEO and search-engine changes

AI search and AI-powered discovery

AEO, GEO and LLMO

AI marketing tools

Marketing automation

Lead-generation platforms

Competitor strategies

Technology trends

New content opportunities

International markets

Software and IT-services demand

The ideal candidate should proactively identify new growth opportunities and recommend experiments we can run.

AI-DRIVEN MARKETING

We are an AI-driven technology company, so effective use of AI is important.

Experience with ChatGPT, Claude, Gemini, Perplexity and AI-powered SEO, research, content and marketing tools is highly desirable.

AI should be used to improve research, content production, SEO analysis, lead research, data enrichment, reporting and automation.

However, AI-generated output must always be reviewed and validated.

ANALYTICS & REPORTING

Track and report on organic traffic, keyword rankings, impressions, CTR, indexed pages, backlinks, leads generated, qualified leads, outreach activity, response rates, conversions, website performance and social engagement.

Reports should explain what happened, why it happened and what should be done next.

REQUIRED SKILLS

Strong SEO knowledge

Keyword research

On-page SEO

Technical SEO fundamentals

Content strategy

SEO content writing

Website content optimization

Competitor research

B2B lead generation

Prospect research

Excellent written English

Strong research skills

Digital marketing knowledge

Professional documentation

Analytical thinking

Ability to work independently

Proactive approach

GOOD TO HAVE

Ahrefs

Semrush

Google Analytics

Apollo

Lusha

LinkedIn Sales Navigator

Crunchbase

WordPress

Canva

Google Ads

CRM platforms

Basic HTML/CSS

SaaS or IT-services marketing experience

IMPORTANT

We are NOT looking for someone whose primary responsibility is simply creating Canva posts and publishing them.

We need someone who understands the complete growth funnel:

Business → ICP → Market → Search Intent → Website → Content → SEO → Traffic → Leads → Outreach → Conversion → Revenue

You do not need to be an expert in every area. However, you should have strong fundamentals in SEO, content and lead generation and be willing to learn the remaining areas.

DELIVERABLES

Depending on the engagement, deliverables may include SEO audits, keyword research, website content, landing pages, blogs, articles, LinkedIn content, Meta content, content calendars, competitor research, market research, lead databases, prospect lists, outreach campaigns, business-development research, marketing reports, R&D reports and professional business documentation.