Tin tuyển dụng GTM Strategy Manager (Data-Driven Focus) tại Meishang Cosmetics Vietnam (Colorkey BRAND) được JobShip tổng hợp từ VietnamWorks. Xem thêm 48 việc làm Product Marketing trong 8.020+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Danh sách việc làm

Quản lýProduct Marketing

GTM Strategy Manager (Data-Driven Focus)

Lưu tin

Chia sẻ

Meishang Cosmetics Vietnam (Colorkey BRAND)

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 25 ngày trước

Hạn nộp hồ sơ

📅

Nhà tuyển dụng công bố

19/08/2026 — còn 5 ngày

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

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Quyền lợi nổi bật

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Yêu cầu ứng viên

• 3–5 years of experience in Go-to-Market Strategy, Business Analytics, Commercial Strategy, or Marketing Analytics.
• Experience in the Beauty, Cosmetics, FMCG, or Retail industry is highly preferred.
• This is not a traditional Go-to-Market role focused only on campaign launches or event execution.
• We are looking for a Market Growth Architect who can leverage data, market insights, and business intelligence to develop commercial strategies throughout the entire product lifecycle—from new product launches to mature portfolio optimization and product phase-out.
• Your mission is to identify the optimal balance between consumer demand, channel performance, inventory efficiency, and profitability, ensuring sustainable business growth across online and offline channels.
• Conduct comprehensive market research by integrating internal sales data, competitive intelligence, and third-party industry reports.
• Translate data into actionable commercial recommendations for business growth.
• E-commerce & Digital Channels
• Analyze search trends, conversion funnels, category benchmarks, and customer behaviors across e-commerce platforms.
• Optimize digital investment allocation through data-driven decision making.
• Social & Content Ecosystem
• Monitor social listening, consumer sentiment, and KOL campaign effectiveness.
• Evaluate the impact of content marketing on platform traffic, search rankings, and conversion.
• Recommend optimization plans for content investments and influencer strategies.
• Cross-functional Business Planning
• Proficiency in Excel and data visualization/reporting tools (Power BI, Tableau, Google Data Studio, etc.) is an advantage.
• Ability to transform complex data into practical business recommendations.
• Bachelor's degree in Business, Marketing, Economics, Data Analytics, or related fields.
• Strong communication and stakeholder management skills.

Mô tả công việc

• Market Intelligence & Business Analytics
• Analyze product performance across different lifecycle stages and recommend appropriate GTM strategies.
• Continuously monitor competitor activities, including:
• Market share trends
• Search demand
• Channel performance
• Traffic conversion metrics
• Optimize merchandising, POS materials, and channel coverage.
• Present strategic recommendations supported by market intelligence and commercial analysis.
• Drive alignment across departments to ensure successful execution of GTM initiatives.
• Strong analytical and strategic thinking skills with excellent business acumen.

Quyền lợi

• Pricing & promotional strategies
• Develop product-specific growth strategies based on lifecycle stages.
• Develop regional distribution strategies based on sales performance, purchasing power, geographic insights, and competitive analysis.
• Design differentiated channel strategies for product launch, growth, maturity, and clearance stages.
• Partner closely with Sales, Marketing, Product Development, Supply Chain, and Finance teams.

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