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Tin tuyển dụng HO - Growth & Digital Marketing Manager tại ACB được JobShip tổng hợp từ acbjobs.talent.vn. Xem thêm 651 việc làm Digital Marketing trong 7.710+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Quản lýDigital Marketing

HO - Growth & Digital Marketing Manager

AC
ACBNgân hàng
acbjobs.talent.vn
Thỏa thuận

VietnamFull-timeđăng 25 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • 7+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or related roles.
  • The ideal candidate is a data-driven marketer with experience in financial services, fintech, or digital banking, capable of leading multi-channel campaigns while ensuring compliance with banking regulations and customer privacy requirements.
  • Digital Financial Services
  • E-commerce (preferred)
  • Proven track record of scaling digital customer acquisition and engagement programs.
  • Meta Ads Manager
  • CRM Platforms (Salesforce, HubSpot, Adobe Campaign, Braze, etc.)
  • SEO & SEM
  • Data Visualization Tools (Power BI, Tableau)
  • Data-driven decision-making
  • Growth & Digital Marketing Manager is responsible for driving customer acquisition, engagement, retention, and revenue growth for the bank‘s digital products and services.
  • This role combines growth strategy, performance marketing, digital analytics, customer journey optimization, and marketing technology to accelerate the adoption of digital banking solutions across retail and business segments.
  • Bachelor‘s degree in Marketing, Business Administration, Digital Marketing, Economics, Finance, or related field.
  • MBA or professional marketing certifications are advantageous.
  • Banking
  • Fintech
  • Technical Skills
  • Google Analytics 4 (GA4)
  • Soft Skills
  • Strategic thinking
  • Project management
  • Stakeholder management
  • Problem-solving mindset
  • Leadership and people management
  • Communication and presentation skills

Mô tả công việc

  • Growth Strategy & Customer Acquisition
  • Develop and execute growth strategies to increase digital banking users and product adoption.
  • Drive acquisition initiatives for:
  • Digital accounts
  • Mobile banking applications
  • Credit cards
  • Personal loans
  • Savings and investment products
  • SME digital banking solutions
  • Identify new growth opportunities through market research, customer insights, and competitor analysis.
  • Build scalable customer acquisition funnels across digital channels.
  • Digital Marketing Management
  • Plan, implement, and optimize campaigns across:
  • Google Ads
  • Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok)
  • SMS and Push Notifications
  • Manage campaign budgets and maximize ROI.
  • Develop integrated digital marketing strategies aligned with business objectives.
  • Customer Journey & Conversion Optimization
  • Analyze customer journeys across digital touchpoints.
  • Optimize onboarding and activation processes for digital banking users.
  • Lead Conversion Rate Optimization (CRO) initiatives.
  • Conduct A/B testing and multivariate testing to improve acquisition and engagement metrics.
  • Improve customer experience across web and mobile applications.
  • CRM & Customer Retention
  • Design lifecycle marketing programs to increase customer engagement and retention.
  • Implement personalized campaigns based on customer segmentation and behavioral analytics.
  • Develop cross-sell and upsell initiatives for banking products.
  • Manage marketing automation platforms and customer communication journeys.
  • Data Analytics & Performance Management
  • Monitor and report on key growth KPIs.
  • Analyze customer acquisition costs, conversion rates, retention, and customer lifetime value.
  • Build dashboards and reports for senior management.
  • Use analytics tools to derive insights and guide marketing decisions.
  • Collaborate with data teams to enhance customer segmentation and predictive marketing models.
  • Digital Banking
  • Sales
  • Data Analytics
  • Technology
  • Compliance and Risk
  • Lead and mentor digital marketing specialists and agency partners.
  • Manage external vendors and media agencies.
  • Regulatory Compliance
  • Ensure all marketing activities comply with banking regulations and internal policies.
  • Adhere to customer data privacy requirements.
  • Maintain brand governance and risk management standards.
Hạn nộp hồ sơ
Nhà tuyển dụng công bố
31/08/2026 — còn 17 ngày
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