Japanese Marketing Specialist (B2B)

Giới thiệu công ty

Yêu cầu ứng viên

• Experience: Minimum of 3 years in digital/performance marketing roles, with a strong track record of driving lead generation and engagement.
• Event Marketing Skills: Demonstrated experience in planning and executing successful events and webinars, with a focus on lead generation and demand creation.
• Digital Marketing Expertise: Proficient in managing campaigns on platforms such as Facebook, LINE, LinkedIn, Google Ads, Google Tag Manager, and Google Analytics.
• Analytical Mindset: Data-driven approach to measuring and optimizing marketing performance.
• Japanese Copywriting and Communication: Excellent Japanese copywriting skills with the ability to create engaging content and communicate effectively with both internal teams and external partners.
• English Proficiency: Ability to converse and collaborate in English within the company.
• Project Management: Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines.

Mô tả công việc

• Campaign Planning and Execution: Develop and implement marketing campaigns tailored to our target audience in Japan, focusing on increasing brand visibility, engagement, and lead generation.
• Event Management: Plan, organize, and execute a range of events, webinars, and workshops targeted at companies, schools, and C-level executives. This includes budgeting, venue selection, agenda development, speaker coordination, logistics, and post-event evaluation.
• Content Creation: Collaborate with internal teams and external agencies to create compelling content such as presentations, case studies, and interactive activities that highlight our product's benefits.
• Digital Marketing: Work closely with agencies to manage and optimize digital marketing campaigns across platforms like Facebook, LinkedIn, LINE, email marketing, and Google Ads, using A/B testing to improve performance.
• Lead Generation and Management: Ensure the quality of leads generated from campaigns, manage their integration into the sales pipeline, and analyze conversion rates and ROI.
• Marketing Analytics: Continuously monitor and evaluate the effectiveness of campaigns and events by measuring KPIs such as attendance, engagement, lead generation, and conversion rates. Report on the performance against set goals.
• Collaborative Strategy Development: Work closely with business development, customer success, and other cross-functional teams to align marketing efforts with overall business objectives.
• Other Duties: Perform additional tasks as assigned by the direct supervisor to achieve departmental goals.