Lifecycle Marketing Specialist (B2B & B2C)

Giới thiệu công ty

Yêu cầu ứng viên

• Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
• Direct experience executing (not just overseeing) email and CRM campaigns
• Experience supporting both B2B and B2C audiences
• Strong understanding of deliverability, segmentation, and channel tradeoffs
• Clear written communicator with a bias toward execution
• Comfortable operating with high-level direction in a fast-moving environment

Mô tả công việc

• BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences.
• This role is ideal for someone who:
• Is an expert at hands-on execution
• Can collaborate on strategy, then independently ship
• Understands how B2B and B2C motions differ across email, CRM, and SMS
• Works closely with a Social Media Manager to align messaging and timing
• You will partner with leadership on direction and priorities, then own execution end-to-end.
• Cold Email & Outbound Execution
• Build and maintain outbound lists and enrichment workflows using Clay
• Launch, manage, and optimize cold email campaigns in Instantly
• Own inbox health, deliverability, warm-up, and reply categorization
• Sync replies, outcomes, and lifecycle stages into HubSpot
• Continuously test messaging by segment, persona, and intent
• Lifecycle & Marketing Email (B2B + B2C)
• Build segmented audiences across lead, prospect, and customer stages
• Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
• Manage compliance, suppression logic, and list hygiene
• Use HubSpot Marketing Hub and/or Mailchimp
• SMS Marketing (Nice to Have)
• Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
• Experience with platforms such as Twilio or similar is a strong plus
• Coordinate SMS timing with email and social campaigns
• Cross-Functional Collaboration
• Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
• Share outbound insights to inform social and content strategy
• Partner with leadership on ICPs, testing priorities, and iteration

Quyền lợi

• Competitive compensation
• Opportunity to directly influence pipeline and revenue
• Close collaboration with strategy, social, and GTM leadership
• Exposure to modern outbound, CRM, and AI-enabled workflows
• Flexible, fully remote work environment

Địa điểm & thời gian làm việc

• Remote | Open to global candidates (U.S. business hours required)