Tin tuyển dụng Marketing Director (Automotive) tại Qode World được JobShip tổng hợp từ apply.workable.com. Xem thêm 38 việc làm Giám đốc Marketing (CMO) trong 7.710+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.
Giám đốc trở lênMarketing
Marketing Director (Automotive)
Thỏa thuận
Ho Chi MinhFull-timeđăng 51 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- Minimum 10–15 years of relevant experience in marketing, brand management, commercial marketing, go-to-market strategy, or growth roles.
- Experience in automotive field is a must
- Strong experience in consumer marketing, brand building, demand generation, and go-to-market execution.
- Experience managing agencies, media budgets, integrated campaigns, and multi-channel marketing execution.
- Experience working in a matrix, multinational, or joint venture (JV) environment is preferred.
- Vietnam market experience is highly desirable.
- Experience in launch-stage, growth-stage, or category-creation environments is highly preferred.
- Experience in industries such as automotive, mobility, EV, technology, consumer durables, energy, retail, or other consumer-facing sectors is strongly preferred.
- Experience in retail/channel marketing and working closely with sales or distribution teams is an advantage.
- Proven ability to build brands and drive long-term market share growth.
- Excellent go-to-market planning and execution capability.
- Strong understanding of both brand building and performance marketing.
- Strong consumer insight interpretation and action planning.
- Strong agency management and budget management capability.
- Ability to balance strategic vision with hands-on execution.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- MBA or an advanced degree is an advantage.
- Proven track record of building brands, driving market share growth, and delivering measurable business impact.
- Skills & Competencies
- Strong commercial acumen and business orientation.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong analytical thinking and performance measurement discipline.
- Nice to Have(s)
- Strong written and spoken English and Vietnamese.
- Strong strategic marketing leadership capability.
- Excellent communication, presentation, and influencing skills.
Mô tả công việc
- The Marketing Director will lead the development and execution of the marketing strategy in Vietnam to drive brand awareness, customer acquisition, revenue growth, and market share.
- As a launch-stage business, immediate priorities include market entry, consumer acquisition, brand building, dealer engagement, and ecosystem growth.
- Strategy, Go-to-Market & Growth
- Develop and execute annual and long-term marketing strategies aligned with business launch milestones, revenue targets, and market share expansion.
- Lead go-to-market (GTM) planning for pilot launch and commercial rollout, including target audience definition, value proposition, and city-by-city expansion plans.
- Translate business objectives into measurable marketing priorities across brand, digital, retail, and partnerships.
- Brand Building & Integrated Communications
- Build and manage brand presence in Vietnam, ensuring consistent positioning, messaging, and visual identity across all touchpoints.
- Develop compelling brand narratives around smart electric mobility, battery swapping, and sustainability to strengthen brand equity and preference.
- Lead integrated marketing campaigns (ATL/BTL/PR) to drive awareness, interest, and trial, ensuring campaigns are insight-led and optimized.
- Demand Generation, Digital Marketing & CRM
- Design and optimize customer acquisition funnels across digital, retail, and partner-led touchpoints to deliver qualified leads and test rides.
- Lead digital marketing strategy across performance marketing, social media, SEO/SEM, website, and lead generation.
- Develop CRM and customer lifecycle programs to improve nurturing, conversion, retention, and long-term loyalty.
- Channel, Retail & Dealer Marketing
- Partner with dealer and sales teams to develop retail marketing programs, point-of-sale materials, showroom branding, and local activation toolkits.
- Ensure showrooms and dealer assets consistently reflect the brand image and smart mobility proposition.
- Budget, Agency & Team Leadership
- Manage the marketing budget efficiently, allocating resources based on ROMI (Return on Marketing Investment) expectations.
- Select and manage external creative, media, digital, and PR agencies.
- Lead, coach, and develop a high-performance marketing team; collaborate cross-functionally with Sales, Product, Operations, and JV stakeholders.
Việc làm tương tự
Chief Marketing Officer (CMO)Công Ty Cổ Phần Công Nghệ Eup · Hà NộiGiám Đốc MARKETINGCông Ty Cổ Phần BBB Thăng Long · Hà NộiTrợ Lý Giám Đốc MarketingCông ty TNHH XNK PT Đông Dương - Tập đoàn thể thao KINGSPORT · Hồ Chí MinhGiám Đốc MarketingCông Ty CP Xnk Hóa Chất Và Thiết Bị Kim Ngưu · Hà NộiPhó Giám Đốc Marketing52.64–65.8 trCông Ty Cổ Phần Tập Đoàn Tuta · Bắc Ninh, Hà NộiMarketing DirectorCông Ty Cổ Phần Kềm Nghĩa · Hồ Chí Minh
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