Marketing Executive (ATL & Technical)

Mô tả công việc

• The Marketing Executive position focuses heavily on Marketing Operations and Technical Execution.
• You will be a core team member responsible for technical deployment of ATL/digital campaigns, platform management (website, tracking systems), auditing agency performance, and providing operational and technical training support to MG Vietnam’s dealer network.
• Technical & ATL Operations
• Coordinate the implementation and optimization of integrated ATL communication campaigns across digital touchpoints.
• Directly manage and troubleshoot technical aspects related to the brand's website (basic coding support, speed optimization, landing page structure, etc.).
• Set up, manage, and audit tracking systems and codes (Google Tag Manager, Google Analytics, Pixels, etc.) to ensure campaign data accuracy.
• Paid Media Execution & Monitoring
• Directly set up, execute, and optimize ad campaigns across Facebook, Google (Search/Display/YouTube), and TikTok.
• Closely monitor performance metrics, control budgets, and provide timely recommendations to enhance campaign efficiency.
• Agency Performance Auditing
• Audit, evaluate, and cross-check technical reports, tracking data, and actual performance metrics delivered by external agencies against contracted KPIs/SORs.
• Dealer Training & Support
• Provide guidance, training, and technical support to dealer marketing teams regarding brand standards, technical tools, tracking interpretation, and standard ad operations.
• Contribute ideas to improve collaboration workflows between the headquarters and the dealer network.
• Experience: Around 2 years of experience in Digital Marketing or Marketing Executive roles (experience working with agencies or in the automotive industry is a strong plus).
• Technical Skills (Mandatory):
• o Strong logical mindset with deep understanding of Marketing Operations.
• o Basic coding capability (HTML/CSS/JS) to handle website front-end/landing page adjustments.
• o Proficiency in setting up and optimizing ads on Facebook Ads, Google Ads (Search, Display, GA4, GTM), and TikTok Ads.
• o Strong knowledge of tracking systems, Conversion APIs, and digital performance measurement.
• Soft Skills:
• o Strong analytical and problem-solving skills.
• o Good communication and training skills (for dealer support and agency collaboration).
• o Proactive, resilient under pressure, and highly accountable.