Marketing Manager

Giới thiệu công ty

Yêu cầu ứng viên

• Also, I would not make 5+ years experience mandatory. You may find a very capable 2–4 year freelancer who is extremely strong with AI and execution. Instead, make proven campaign results + portfolio + AI video capability mandatory.
• Only serious freelancers with demonstrated hands-on experience should apply.
• The selected freelancer will be expected to take ownership of the complete digital marketing execution and work closely with the business/sales team to ensure that the focus remains on qualified leads and actual business outcomes—not just impressions, reach or social-media engagement.
• That will attract a much better pool. Current comparable freelance requirements explicitly look for people who can combine paid media, conversion tracking, analytics, AI workflows and creative/video production rather than someone who only manages social media. �
• If your purpose is specifically real-estate lead generation, I can also make this requirement much sharper for residential real-estate projects, including Meta/Google campaigns, site-visit leads, WhatsApp automation, CRM, remarketing, AI videos and lead-to-booking tracking.
• Experience in Real Estate / Property / High-ticket lead generation / BFSI / Education / Healthcare / Automotive / Professional Services will be an advantage.
• Preferred Background
• Engagement
• We are looking for a long-term freelance association, subject to performance.
• Primary KPI: Quality Leads → Qualified Opportunities → Conversion → Business Growth.
• One important change I recommend
• When you post this, use the title:
• “AI-Powered Performance Marketing & Lead Generation Specialist – End-to-End” rather than “Marketing Executive.”
• Upwork +1

Mô tả công việc

• Performance Marketing & Lead Generation
• Plan and execute lead-generation campaigns across Meta (Facebook/Instagram), Google Ads, YouTube and other relevant platforms.
• Define target audiences, campaign objectives, budgets and conversion strategies.
• Build and manage complete lead-generation funnels.
• Continuously optimize campaigns for CPL, lead quality, conversion rate and ROI.
• Test different audiences, creatives, messaging, offers and campaign structures.
• Implement remarketing and retargeting campaigns.
• Campaign Creation & Execution
• Develop campaign concepts and marketing strategies.
• Create ad copy, headlines, CTAs and campaign messaging.
• Coordinate/create landing pages and lead forms.
• Set up appropriate tracking, pixels, events, UTM parameters and conversion tracking.
• Take complete ownership from campaign idea to actual execution.
• AI-Powered Marketing & Content The freelancer must be highly comfortable with modern AI tools and use AI as a core part of daily marketing operations.
• Expected capabilities include:
• AI-assisted market and competitor research
• AI-generated campaign concepts and ad copy
• AI-assisted audience and customer analysis
• AI-generated reports and business insights
• AI-powered content creation
• AI image generation
• AI video generation and editing
• AI voiceovers, avatars and promotional videos
• Short-form videos/Reels/YouTube Shorts
• AI-assisted creative testing and variations
• Knowledge of tools such as ChatGPT, Gemini, Claude, Canva, CapCut, Runway, ElevenLabs, HeyGen, Synthesia, Midjourney or equivalent tools will be an advantage.
• AI Video & Creative Production
• A very important part of this role is the ability to create professional digital marketing videos using AI.
• The freelancer should be capable of:
• Developing video concepts and scripts
• Creating AI-generated videos
• Creating AI presenters/avatars where appropriate
• Generating voiceovers
• Creating Reels, Shorts and video advertisements
• Adding captions, graphics, animations and CTAs
• Producing multiple creative variations for A/B testing
• Adapting videos for Meta, Instagram, YouTube and other platforms
• Analytics & Reporting
• The freelancer should not simply provide numbers.
• They must be able to analyse data and tell us what the data means and what should be done next.
• Expected reporting:
• Leads generated
• Qualified leads
• Cost per lead
• Cost per qualified lead
• Conversion rate
• Campaign-wise performance
• Audience performance
• Creative performance
• Budget utilisation
• ROI/ROAS where measurable
• Lead-to-booking/sales performance
• Key observations
• Recommended actions for the next campaign cycle
• AI-assisted dashboards and reports are highly preferred.
• Ideal Candidate
• We are looking for someone who is:
• Hands-on and execution-oriented
• Strong in performance marketing and lead generation
• Experienced with Meta Ads and Google Ads
• Comfortable with YouTube/video advertising
• Strong in analytics and campaign optimisation
• Excellent with AI marketing tools
• Capable of creating AI-generated marketing videos
• Creative but highly data-driven
• Able to work independently without constant supervision
• Comfortable taking complete ownership of marketing execution
• Able to communicate clearly and provide structured weekly reports
• Mandatory Experience
• Please apply only if you can demonstrate:
• Previous experience generating leads through paid digital campaigns.
• Hands-on experience with Meta Ads and Google Ads.
• Experience creating and testing ad creatives.
• Strong understanding of campaign analytics and optimisation.
• Practical experience using AI tools for marketing.
• Ability to create AI-generated videos and short-form marketing content.
• Ability to prepare meaningful performance reports and insights.
• Ability to manage campaigns end-to-end independently.
• Important – Portfolio Required
• Please do not send a generic profile.
• Applicants must provide:
• 2–3 examples of campaigns personally managed.
• Previous lead-generation results, preferably showing CPL / conversion / ROI.
• Examples of Meta/Google campaigns.
• Examples of AI-generated videos or marketing creatives.
• List of AI tools currently used.
• Sample marketing/performance report or dashboard, if available.
• Your monthly/hourly fee structure.
• Expected weekly availability.

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• Hình thức: Làm việc từ xa (remote)