Meta Ads Specialist for Fitness Program

Remote·Freelance·đăng 5 ngày trước

Mô tả công việc

I’m seeking an experienced Meta Ads specialist to audit and improve the advertising strategy for **Strong Start**, my A$39 four-week online fitness program. Strong Start includes: * Four weeks of guided workouts * Habit tracking and practical coaching * Delivery through the Vera Yazid Coaching app * One-time payment of A$39 * Available Australia-wide I recently tested a Meta Traffic campaign optimised for landing-page views. The campaign generated approximately 45 landing-page views but no purchases. The advertisement directed visitors to: https://verayazid.com/strong-start Customers then proceed from the landing page to an external Trainerize checkout. I need someone who can determine why the traffic did not convert and create a better strategy for generating actual Strong Start sales. I am not looking for someone who only produces attractive graphics, increases the budget or reports clicks as success. **Project scope** * Audit the previous Meta campaign, results, targeting, copy and creative * Review the Strong Start landing page and customer journey * Identify likely reasons visitors did not purchase * Assess whether paid Meta advertising is commercially viable for a A$39 product * Recommend the best campaign objective and conversion strategy * Address tracking limitations caused by the external Trainerize checkout * Set up one new Meta campaign if a viable strategy is identified * Write conversion-focused ad copy * Develop or recommend 2–3 suitable creative concepts * Recommend whether the campaign should use direct purchase, retargeting, a lead magnet or another funnel * Establish clear performance targets and stopping rules * Provide a complete handover so I retain control of the campaign, creatives and data **Who I’m looking for** You must have proven experience selling: * Low-ticket online fitness programs * Digital products or app-based programs * Online courses, challenges or memberships * Similar health and wellness offers through Meta Ads Experience generating traffic alone is not sufficient. I need someone who understands purchase conversion, tracking, landing pages, checkout friction, customer acquisition costs and the economics of advertising a A$39 product. This is initially a **small fixed-price audit and setup project**, not an ongoing monthly retainer. Advertising spend will be separate and will only be approved after I understand the proposed strategy. **To apply, please answer:** 1. Please provide examples of low-ticket digital products or fitness programs you have sold through Meta Ads. 2. What were the product prices, cost per purchase and return on advertising spend? 3. Why do you think a campaign could generate 45 landing-page views but no sales? 4. Would you recommend continuing to sell Strong Start directly for A$39, or using another funnel? Why? 5. How would you track purchases when the final checkout takes place through Trainerize? 6. What exactly is included in your fixed-price quote? 7. What advertising budget would you require to test your strategy properly? 8. What results would cause you to continue, adjust or stop the campaign? 9. Will I retain full ownership and access to the campaigns, creatives and data? Please do not submit a generic proposal or guarantee sales. I am looking for someone who will assess the commercial viability honestly and use purchases—not clicks, reach or landing-page views—as the primary measure of success. Hình thức: Làm việc từ xa (remote).