Multi-Domain Marketing Manager Needed

Giới thiệu công ty

Yêu cầu ứng viên

• Experience marketing Shopify stores
• Experience with Amazon Seller Central and Amazon advertising is strongly preferred.
• Experience with email marketing platforms and marketing automation.
• Experience building and optimizing sales funnels and landing pages.
• Working knowledge of SEO and organic search strategy.
• Strong understanding of ROAS, ROI, CAC, CPL, CTR, CPC, conversion rate, AOV, LTV, and other core marketing metrics.
• Ability to independently research markets and develop actionable marketing strategies.
• Ability to manage several businesses, campaigns, and priorities simultaneously.
• Examples of campaigns they personally managed.
• Examples of e-commerce or lead-generation results.
• Explanation of the advertising budgets they have previously managed.
• List of marketing platforms and software they are proficient with.
• Applicants should be prepared to explain specifically what they personally contributed to each campaign rather than presenting results produced primarily by an agency or another team member.
• During days 31–60, the marketer will establish marketing priorities, correct tracking issues, develop campaigns, improve funnels and product positioning, and begin testing new customer-acquisition strategies.
• During days 61–90, the marketer will optimize campaigns based on actual performance data, scale successful initiatives, eliminate underperforming activities, and establish a repeatable monthly marketing system.
• Applicants should submit:
• Marketing portfolio.
• Examples of Google or Meta advertising results.
• Examples of measurable improvements in ROAS, CAC, CPL, conversion rates, traffic, leads, or revenue.
• Two professional references, if available.
• Initial 90-Day Objectives
• During the first 30 days, the marketer will audit our existing brands, websites, advertising accounts, social-media channels, Shopify/Amazon operations, analytics, competitors, and current marketing activities.
• Strong written English and professional communication skills.
• Additional consideration will be given to candidates with experience in:
• Experience with tools such as Canva, Adobe Creative Suite, Klaviyo, Mailchimp, HubSpot, SEMrush, Ahrefs, ClickUp, Google Workspace, and AI-assisted marketing tools is also beneficial.
• E-commerce
• This position will be evaluated based on measurable business results rather than simply the amount of content produced.
• E-commerce sales
• Engineering
• Construction
• Government contracting
• B2B lead generation
• Amazon
• Shopify
• Consumer packaged goods
• Food and beverage products
• Supplements and wellness products
• Fashion or consumer brands
• International marketing and business development
• Primary KPIs may include:
• Qualified leads generated
• Cost per lead
• Customer acquisition cost
• Conversion rate
• Return on ad spend (ROAS)
• Marketing ROI
• Website traffic quality
• Email/SMS revenue
• Amazon and Shopify sales growth
• Lead-to-customer conversion rate
• Organic search growth
• The Marketing Manager should be able to explain what was spent, what was generated, what worked, what did not work, and what should be changed next.
• Telecommunications

Mô tả công việc

• The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies designed to increase brand awareness, generate qualified leads, acquire customers, and increase revenue.
• Responsibilities include
• Develop marketing strategies and campaigns for multiple businesses and brands.
• Manage and optimize Google Ads, Meta/Facebook Ads, Instagram Ads, TikTok Ads, and other paid advertising channels.
• Develop marketing strategies for Shopify and Amazon products.
• Conduct keyword, competitor, customer, and market research.
• Build and manage lead-generation campaigns for engineering, telecommunications, construction, and professional services.
• Develop B2B outreach strategies targeting government agencies, commercial clients, contractors, developers, and strategic partners.
• Develop B2C customer-acquisition strategies for consumer products and e-commerce brands.
• Improve website conversion rates, landing pages, product pages, and marketing funnels.
• Develop email and SMS marketing campaigns, including automated customer journeys.
• Coordinate social-media strategy, content calendars, promotions, and brand messaging.
• Work with designers, website developers, executive assistants, and management to execute campaigns.
• Develop promotional campaigns for new product launches.
• Improve Amazon and Shopify product visibility and conversion.
• Monitor competitors, industry trends, pricing, customer behavior, and emerging marketing opportunities.
• Implement retargeting and remarketing strategies.
• Track campaign performance and identify opportunities to reduce customer-acquisition costs.
• Provide weekly and monthly marketing reports showing performance against defined KPIs.
• Recommend marketing budgets based on expected return and historical campaign performance.
• Candidates should have:
• 2–5+ years of professional digital marketing experience, preferably managing multiple brands or business units.
• Demonstrated experience producing measurable results from paid advertising campaigns.
• Strong experience with Google Ads and Meta Ads Manager.
• Experience with Google Analytics 4 (GA4), Google Search Console, Google Merchant Center, and conversion tracking.

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)