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Trưởng nhóm/Giám sátResearch & Analytics
Performance Management Lead
AH
Thỏa thuận
Thành phố Hồ Chí MinhFull-timeđăng 42 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- 4–6 years of experience in Performance Marketing, Growth Analytics, or Digital Marketing Management.
- Experience & Expertise
- Experience managing large-scale (multi-channel) paid media budgets.
- Experience at a super-app, e-commerce, fintech, or on-demand logistics company is a plus.
- Solid technical foundation: understanding of tracking setup, mobile attribution, and server-side tagging is a strong advantage.
- Paid Media: Meta Ads Manager, Google Ads (Search/Display/UAC), TikTok Ads, programmatic.
- SEO/GEO: understanding of on-page SEO, technical SEO, and local search optimization.
- Systems thinking: able to see the whole marketing funnel and connect data points.
- Ability to work cross-functionally: acting as the bridge between Marketing, Product, Data, and Tech.
- Technical Skills
- Analytics & BI: Google Analytics 4, Looker Studio, Power BI/Tableau, SQL (basic to intermediate).
- Mobile & App Tracking: AppsFlyer/Adjust, Firebase, event tracking. CRM & Automation: HubSpot, Clevertap, MoEngage, or equivalent.
- Soft Skills
- Data storytelling skills: translating complex insights into concrete actions for leadership.
- Leadership skills and ability to develop an analytical/technical team.
Mô tả công việc
- Data & Analytics (30%)
- Build and maintain marketing reporting systems (dashboards, automated reports) reflecting the real-time performance of the whole MKT team.
- Conduct in-depth analysis to uncover insights for campaign optimization: funnel analysis, cohort analysis, A/B test evaluation, attribution analysis.
- Coordinate with the Data team to ensure the data pipeline and event tracking (Firebase, AppsFlyer) work accurately and completely.
- Serve as Marketing's data focal point, supporting the B2B Lead and B2C Lead in making data-driven decisions.
- Digital Platform Management (30%)
- Manage and optimize the entire marketing digital platform stack: Google Business Account, Meta Business Suite, AppsFlyer, Firebase, CRM systems, and equivalent platforms.
- Establish and maintain tracking standards: pixel and SDK integration, UTM conventions, event taxonomy, conversion tracking.
- Manage the marketing tech stack — evaluate, propose, and onboard new tools as needed.
- Coordinate with the IT/Tech team to ensure data integration across systems (CRM, CDP, data warehouse).
- Digital Media Management & Paid Channel Strategy (25%)
- Own and lead the strategy for all paid media channels: Facebook Ads, Google Ads, TikTok Ads, SEO, GEO, and emerging channels.
- Build multi-channel media plans aligned with business goals (acquisition, retention, brand), allocating budget optimally based on performance data.
- Establish a media effectiveness measurement framework: attribution model, incrementality testing, media mix modeling.
- Continuously track digital advertising trends and propose new channel/format experiments.
- Team Leadership & Performance Governance (15%)
- Manage and develop the capabilities of the Performance team (including executive and analyst-level roles).
- Build a performance review cycle process for all marketing campaigns, ensuring consistency in measurement and reporting.
- Set data quality and campaign governance standards for the whole MKT team.
- Report regularly to the Head of Marketing on CAC, ROAS, and other key data insights.
- Job requirement
Quyền lợi
- Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.
- Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
- Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
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