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Trưởng nhóm/Giám sátResearch & Analytics

Performance Management Lead

Thỏa thuận

Thành phố Hồ Chí MinhFull-timeđăng 42 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • 4–6 years of experience in Performance Marketing, Growth Analytics, or Digital Marketing Management.
  • Experience & Expertise
  • Experience managing large-scale (multi-channel) paid media budgets.
  • Experience at a super-app, e-commerce, fintech, or on-demand logistics company is a plus.
  • Solid technical foundation: understanding of tracking setup, mobile attribution, and server-side tagging is a strong advantage.
  • Paid Media: Meta Ads Manager, Google Ads (Search/Display/UAC), TikTok Ads, programmatic.
  • SEO/GEO: understanding of on-page SEO, technical SEO, and local search optimization.
  • Systems thinking: able to see the whole marketing funnel and connect data points.
  • Ability to work cross-functionally: acting as the bridge between Marketing, Product, Data, and Tech.
  • Technical Skills
  • Analytics & BI: Google Analytics 4, Looker Studio, Power BI/Tableau, SQL (basic to intermediate).
  • Mobile & App Tracking: AppsFlyer/Adjust, Firebase, event tracking. CRM & Automation: HubSpot, Clevertap, MoEngage, or equivalent.
  • Soft Skills
  • Data storytelling skills: translating complex insights into concrete actions for leadership.
  • Leadership skills and ability to develop an analytical/technical team.

Mô tả công việc

  • Data & Analytics (30%)
  • Build and maintain marketing reporting systems (dashboards, automated reports) reflecting the real-time performance of the whole MKT team.
  • Conduct in-depth analysis to uncover insights for campaign optimization: funnel analysis, cohort analysis, A/B test evaluation, attribution analysis.
  • Coordinate with the Data team to ensure the data pipeline and event tracking (Firebase, AppsFlyer) work accurately and completely.
  • Serve as Marketing's data focal point, supporting the B2B Lead and B2C Lead in making data-driven decisions.
  • Digital Platform Management (30%)
  • Manage and optimize the entire marketing digital platform stack: Google Business Account, Meta Business Suite, AppsFlyer, Firebase, CRM systems, and equivalent platforms.
  • Establish and maintain tracking standards: pixel and SDK integration, UTM conventions, event taxonomy, conversion tracking.
  • Manage the marketing tech stack — evaluate, propose, and onboard new tools as needed.
  • Coordinate with the IT/Tech team to ensure data integration across systems (CRM, CDP, data warehouse).
  • Digital Media Management & Paid Channel Strategy (25%)
  • Own and lead the strategy for all paid media channels: Facebook Ads, Google Ads, TikTok Ads, SEO, GEO, and emerging channels.
  • Build multi-channel media plans aligned with business goals (acquisition, retention, brand), allocating budget optimally based on performance data.
  • Establish a media effectiveness measurement framework: attribution model, incrementality testing, media mix modeling.
  • Continuously track digital advertising trends and propose new channel/format experiments.
  • Team Leadership & Performance Governance (15%)
  • Manage and develop the capabilities of the Performance team (including executive and analyst-level roles).
  • Build a performance review cycle process for all marketing campaigns, ensuring consistency in measurement and reporting.
  • Set data quality and campaign governance standards for the whole MKT team.
  • Report regularly to the Head of Marketing on CAC, ROAS, and other key data insights.
  • Job requirement

Quyền lợi

  • Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.
  • Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
  • Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).

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