Performance Marketer for Real Estate Brand Launch

Remote·Freelance·đăng 2 ngày trước

Mô tả công việc

Lead Generation & Performance Marketing Specialist (Meta Ads + Google Ads + Zoho CRM) – Real Estate ProjectProject Overview:We are launching a residential real estate development brand (Dykaa) in Jaipur, featuring residential plots, flats, and penthouses.We are looking for an experienced Full-Funnel Performance Marketer / Digital Ads Specialist to set up, launch, and manage multi-channel paid ad campaigns across Meta Ads (Facebook & Instagram) and Google Search / Display Ads, fully integrated with our Zoho One ecosystem (Zoho CRM & WhatsApp Business API).Key Responsibilities:1. Meta Ads (Click-to-WhatsApp & Lead Gen)Create, manage, and optimize Click-to-WhatsApp and Instant Lead Form campaigns on Facebook and Instagram.Target relevant buyer segments (local homebuyers, property investors, high-net-worth individuals, and regional prospects looking for Jaipur properties). Design/guide 3–4 high-converting ad creatives (carousel, image, and video ads highlighting project USPs, site location, and pricing). 2. Google Ads (High-Intent Search & Local Discovery)Setup and run targeted Google Search Ads for high-intent keywords (e.g., "residential plots in Jaipur", "flats for sale in Jaipur", "real estate investment in Jaipur").Configure Performance Max / Display Ads for retargeting website visitors.Set up negative keyword lists to prevent ad spend waste on irrelevant traffic.3. Lead Integration & Verification (Zoho & WhatsApp)Coordinate with our technical setup to ensure Meta Ads, Google Ads landing pages, and website leads route directly into Zoho CRM in real time.Ensure conversion tracking (Meta Pixel, Google Conversion Tags, and Conversions API) is active to track leads and site-visit bookings. 4. Campaign Optimization & ReportingConduct weekly performance audits to track Cost Per Lead (CPL), Click-Through Rates (CTR), and lead connection rates. Continually A/B test ad copy, headlines, and audience targeting to lower overall acquisition costs. Requirements & Qualifications:Minimum 2+ years of proven experience managing Real Estate / High-Ticket Lead Gen campaigns in India.Deep expertise in Meta Ads Manager and Google Ads (Search & Performance Max).Experience integrating ad platforms with CRMs (Zoho CRM, Meta CAPI, or WhatsApp Business API). Strong understanding of Tier-2 real estate buyer behavior and direct-response marketing.Mandatory: Must share case studies, dashboard screenshots, or proof of past CPL and lead quality metrics achieved for real estate projects. Hình thức: Làm việc từ xa (remote).