Product Marketing Executive (TV)

Yêu cầu ứng viên

• At least 3 years of experience in Product Marketing, Trade Marketing, Business Analyst, Marketing Research/Insights or related roles.
• Monitor display compliance and propose improvement actions to enhance consumer experience.
• Experience in product planning, product launch, and marketing campaign execution.
• Support TV product strategy, lineup planning, pricing, and promotion direction.
• Channel Promotion & Campaign Management
• Plan and execute channel promotion schemes and seasonal campaigns aligned with business objectives.
• Support POSM planning and retail marketing activities.
• Administration & Reporting Support
• Maintain timely reporting and data consolidation for business monitoring.
• Strong understanding of market trends, consumer behavior, and competitor analysis.
• Good analytical and problem-solving skills with a data-driven mindset.
• Ability to coordinate with cross-functional teams including Sales, Marketing, and external agencies.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Bachelor’s degree in Marketing, Business Administration, Audit, or related fields.
• Product Marketing
• Analyze TV market trends, competitor activities, and consumer insights to identify business opportunities.
• Monitor TV business performance by product and key dealers to ensure target achievement.
• Develop action plans to improve competitiveness and sales performance.
• Coordinate with Sales team and dealers to drive sell-out performance.
• Monitor promotion effectiveness and recommend optimization actions.
• Retail & Shopper Marketing Execution
• Manage retail visibility, shopfront display direction, and merchandising execution.
• Coordinate with agencies and internal teams to ensure execution quality at stores.
• Handle related operational documentation including promotion tracking, payment follow-up, and internal process coordination.
• Other tasks as required by the line manager
• English communication skills (written and spoken) are mandatory.
• Support campaign communication and product launch activities.
• Strong communication and presentation skills.