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Danh sách việc làm

Quản lýBrand Marketing

Senior Brand Manager

Lưu tin

Chia sẻ

Abbott Laboratories. GmbH

Thỏa thuận

Vietnam·Full-time·đăng 6 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

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Yêu cầu ứng viên

• 7+ years of brand or consumer marketing experience, preferably in FMCG, Nutrition, or Healthcare industries.
• Experience & Capabilities
• Solid experience in performance marketing, media planning and innovation, social platforms, content, and KOLs.
• Experienced people manager is a plus.
• Strong ownership across brand strategy, IMC effectiveness, digital & social, and media investment. Demonstrated ability to drive digital ROI.
• Highly analytical, commercially driven, and decisive, with strong strategic judgment and prioritization capability.
• China CBEC insights and understanding of China digital & social ecosystem are a plus.
• Degree in Marketing, Business, or related discipline.
• Proven success managing large, market‐leading brands with strong commercial impact.
• Entrepreneurial, agile, and resilient.
• Fluent in English, Cantonese, and Mandarin.
• Excellent stakeholder management and project leadership skills in matrix environments.

Mô tả công việc

• Role Overview - Senior Brand Manager (ANI - Adult)
• Lead Abbott Adult Nutrition's largest market‐leading brand in Hong Kong.
• Reporting to the Marketing Manager (total Adult).
• This role owns accountability for brand strategy, business performance, and execution excellence in downstream segment (retail consumer).
• The position owns end‐to‐end brand building with strong focus on IMC effectiveness, digital ROI, media innovation, and performance‐driven growth to deliver sustainable results and long‐term brand leadership.
• Brand & Business Leadership
• Lead a flagship brand in the Adult Nutrition category to deliver sales growth, market share leadership, and brand KPIs, fueling competitive growth in the consumer retail market.
• Act as brand guardian, ensuring strong positioning and consistent execution across all consumer and customer touchpoints.
• Own full P&L responsibility, driving disciplined investment decisions and clear, measurable returns.
• Strategy & Brand Building
• Work with Marketing Manager to define and deliver short‐ and long‐term brand strategies; collaborate closely with the Market Insights team to uncover, track, and activate consumer and market intelligence.
• Build differentiated brand positioning and communication platforms to drive penetration, loyalty, and usage occasions.
• Monitor and optimize brand health, campaign effectiveness, and marketing ROI to support sustainable growth.
• Integrated Marketing Execution
• Lead end‐to‐end integrated marketing planning and execution across ATL, and consumer activation.
• Ensure strong linkage between brand strategy and in‐market execution through close partnership with Sales and Trade Marketing.
• Manage agencies and vendors with tight budget control and execution excellence.
• Collaborate with Ethical Marketing team to maximize upstream and downstream synergy and total brand strategy.
• Work closely with China cross‐border teams to synergize brand strategy, communication, and innovation priorities for total brand synergy.
• Effective IMC & Digital‐First Marketing
• Drive IMC effectiveness, ensuring consistent, insight‐led messaging across paid, owned, and earned channels throughout the consumer journey.
• Own performance‐led digital and media strategy, optimizing funnel efficiency, conversion, and media ROI.
• Champion media innovation and test‐and‐learn approaches to improve reach quality, engagement, and effectiveness.
• Translate digital and media performance data into clear insights and optimization actions.
• Innovation & Portfolio Management
• Lead product innovation and renovation with regional and local teams to deliver on‐time‐in‐full launches.
• Translate nutrition science into compelling, compliant consumer propositions and generate credible, fact-based product claims with medical and scientific stakeholders.
• Build a focused innovation roadmap to address unmet consumer needs and long‐term growth opportunities.
• Performance & Leadership
• Track sales, digital/media KPIs, competitive activity, and market trends; provide clear insights and recommendations to management.
• Own forecasting, budgeting, and business reporting with rigor and accuracy.
• Coach and develop team members to build brand and digital capability.

Quyền lợi

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Nhà tuyển dụng công bố

08/09/2026 — còn 25 ngày

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