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Danh sách việc làm

Quản lýBrand Marketing

Senior Brand Manager

Lưu tin

Chia sẻ

CÔNG TY CỔ PHẦN SỮA QUỐC TẾ LOF

Thỏa thuận

Hồ Chí Minh·Full-time·Thứ 2 – Thứ 6·đăng 2 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• Experience: Minimum of 5 years in FMCG marketing, including at least 1 year as a Senior Brand Manager or 2–3 years as a Brand Manager (or equivalent).
• Work Experience (years, field)
• Preference given to candidates with experience in the dairy, beverage, or food industries.
• Brand and Product Portfolio Strategy Development
• Manage P&L, sales, profitability, and market share for the category.
• Formulate annual plans, marketing budgets, and growth strategies.
• Manage creative, media, research, and activation agencies.
• Market and Consumer Research
• Analyze data from Nielsen, Kantar, and consumer research studies.
• Reporting
• Report periodically on business results, brand performance, and marketing effectiveness.
• Professional Knowledge and Skills
• Brand strategy development.
• P&L and marketing budget management.
• Market and consumer data analysis.
• Excellent budget management skills.
• Excellent research, analysis, synthesis, and reporting skills.
• Ability to adapt to change and work under high pressure.
• Ability to connect and work well with multiple departments, partners, and suppliers.
• Strong at brand management, consumer understanding, creative & strategic knowledge.
• Qualifications/Degrees/Certificates
• Education: Bachelor’s degree or higher in Marketing, Business Administration, Economics, or a related field.
• Fluency in English is an advantage.
• Marketing and Communication Execution
• Collaborate with Marketing Services to execute Integrated Marketing Communication (IMC) campaigns; manage timelines, quality, and budgets.
• Monitor communication effectiveness and optimize ROI.
• Leadership and team development skills.
• Excellent communication skills.
• Ability to work well under pressure.
• Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.

Mô tả công việc

• Propose pricing strategies, SKU portfolios, and brand positioning.
• Identify consumer insights, product concepts, and packaging direction.
• Monitor project progress and execute product launches according to plan.
• Evaluate post-launch performance.
• Ensure consistent brand imagery across all touchpoints.
• Monitor competitors and trends within the dairy industry.
• Team Management
• Build a team with strong marketing capabilities.
• Propose solutions to improve category performance.
• Other tasks assigned by superiors:
• Complete other tasks assigned by superiors.
• *Work location: 217 Nguyen Van Thu, Dakao Ward, District 1, HCMC.
• Excellent project management skills.
• Excellent risk identification and problem-solving skills.
• Soft skills/Personal characteristics

Quyền lợi

• Set KPIs and evaluate staff performance.
• Develop brand development strategies for specific product categories (e.g., STC/Ecolean, HDPE).
• New Product Development (NPD) Management
• Coordinate with R&D, Supply Chain, and Sales teams to develop new products.
• Propose opportunities for growth and product innovation.
• Manage, train, and develop Brand Managers and Brand Executives.
• New product development project management.
• Flexible, intelligent, astute, and agile.
• Can go on an international business trip as per job requirements.

Địa điểm & thời gian làm việc

• *Working Hours: 44 hours per week, Monday to Friday: Full day & Saturday: Morning only.

Hạn nộp hồ sơ

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11/09/2026 — còn 28 ngày

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