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Danh sách việc làm

Quản lýBrand Marketing

Senior Brand Manager (OTC)

Lưu tin

Chia sẻ

United International Pharma Co., Ltd.

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 68 ngày trước

Hạn nộp hồ sơ

📅

Nhà tuyển dụng công bố

20/08/2026 — còn 4 ngày

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Yêu cầu ứng viên

• _Minimum 7-10 years of experience at similar roles in Marketing and Product Management, preferably in the Pharmaceutical or Healthcare Industry.
• This position reports to OTC Marketing Director.
• The Senior Brand Manager acts as an overall champion for assigned OTC brands, ensuring alignment with the company’s objectives and strategy.
• This includes developing new products and line extensions, defining brand vision, creating strategic plans, developing marketing plans, managing budgets, and working closely with internal and external parties to achieve goals.
• _Maintain in-depth knowledge of key business data and apply an understanding of relevant internal and external data trends to the planning process.
• _Manage and monitor the brand’s P&L and A&P budget to prevent over/under spending; understand how brand profitability impacts category and total company portfolio, and provide input and recommendations for brand productivity and P&L improvements.
• _Collaborate with Market & Customer Intelligence (MCI) to conduct market research for product development, specify necessary research, and visit customers and consumers to determine needs and desires.
• _Strong foresight and forward planning.
• _Ability to translate insights into actionable strategies.
• _Proficient in Windows-based software.
• _Willingness and ability to occasionally travel.
• _Plan and conduct Continuing Medical Education (CME) Programs.
• _Degree in Pharmacy, Business, Marketing, or a Scientific/Healthcare field.
• _Fluent in spoken and written English.
• _Develop advertising, media, and project briefs; work closely with agencies to create and improve advertising campaigns and marketing communications.
• _Develop promotional and communication materials that comply with regulatory, legal, and medical guidelines.
• _Organizational skills with the ability to multi-task.
• _Strong potential in strategy development and leadership.
• _Detail-oriented with strong project management, analytical, problem-solving, communication, and interpersonal skills.

Mô tả công việc

• Responsible for managing the entire product line life cycle from strategic planning to tactical activities.
• _Work with the OTC Marketing Director to determine long-term directions and strategies for assigned brands.
• _Define brand vision, positioning statements, and create strategies to support the vision.
• _Execute marketing programs flawlessly and timely; monitor and evaluate program results against planned objectives, and recommend and implement contingency plans as needed.
• _Conduct regular field visits to understand the current business state and generate new insights for strategies and programs to achieve company goals.
• Competency Requirements
• _Results-oriented with determination to get things done.
• _Proven track record in product marketing within the pharmaceutical sector.

Quyền lợi

• _Establish and build strong relationships with key opinion leaders, medical associations, and target customers across relevant therapeutic sectors.
• _Provide sales teams and medical representatives with necessary support, including promotional materials and product training.
• _Develop strong marketing plans to achieve sales, profit, and marketing objectives.
• _Lead and manage new product development, working closely with key enablers to ensure timely and feasible product launches.
• _Work closely with Demand Planners to develop product forecasts and monitor inventory and supply levels to ensure forecast accuracy; negotiate and align forecast targets with Trade Marketing.

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