Senior Expert, Business Marketing (40000552)

Giới thiệu công ty

Mô tả công việc

• The job holder take responsibility for the activities of bussiness marketing of division, including:
• Business Marketing Planning
• Design of MKT content for Program/ Campaign
• Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management
• Marketing performance management
• Key Accountabilities (1)
• Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups
• Manage execution of marketing activities, budget, premium / stocks and provide monthly update
• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
• Drive preparation and implementation of NPS survey
• Design content for marketing program, campaign
• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
• Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)
• Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation
• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)
• Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)
• Develop KPIs and approach for assessment of marketing value
• Monitor marketing programs and campaign performance / fulfilment
• Key Accountabilities (2)
• Key Accountabilities (3)
• Key Relationships - Direct Manager
• Director, Business Marketing
• Key Relationships - Direct Reports
• N/A
• Key Relationships - Internal Stakeholders
• Other units in division, other units in TCB
• Key Relationships - External Stakeholders
• Customers, organizations, business associations, state agencies (GSO, tax authorities ...)
• Success Profile - Qualification and Experiences
• Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
• Priority to have a master's degree or higher
• Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking
• Prioritize work experience related to corporate customers
• Mimimum TOEIC 650 or equivalent

Địa điểm & thời gian làm việc

• Facility: Corporate Banking