Tin tuyển dụng Senior Expert, Business Marketing (B2B) tại NGÂN HÀNG TMCP KỸ THƯƠNG VIỆT NAM (TECHCOMBANK) được JobShip tổng hợp từ careerviet.vn. Xem thêm 780 việc làm Nhân viên / Chuyên viên Marketing trong 7.710+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

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Nhân viênMarketing

Senior Expert, Business Marketing (B2B)

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NGÂN HÀNG TMCP KỸ THƯƠNG VIỆT NAM (TECHCOMBANK)

Thỏa thuận

Hà Nội·Full-time·đăng 38 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• Kinh nghiệm: 7 Năm
• Cấp bậc: Trưởng nhóm / Giám sát

Mô tả công việc

• The job holder take responsibility for the activities of bussiness marketing of division, including:
• Business Marketing Planning
• Design of MKT content for Program/ Campaign
• Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management
• Marketing performance management
• Key Accountabilities (1)
• Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups
• Manage execution of marketing activities, budget, premium / stocks and provide monthly update
• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
• Drive preparation and implementation of NPS survey
• Design content for marketing program, campaign
• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
• Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)
• Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation
• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)
• Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)
• Develop KPIs and approach for assessment of marketing value
• Monitor marketing programs and campaign performance / fulfilment
• Success Profile - Qualification and Experiences
• Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration. Priority to have a master's degree or higher
• Minimum 7 years of experience and strong expertise in B2B marketing, with proven experience in event management, including industry events, private events, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
• Demonstrated experience working in large multinational corporations (MNCs), the service industry, or organizations serving B2B clients.
• Solid track record in B2B content marketing and Account-Based Marketing (ABM)
• Prioritize work experience related to corporate customers
• Mimimum TOEIC 650 or equivalent
• Ngành nghề: Tiếp thị / Marketing, Ngân hàng, Quảng cáo / Đối ngoại / Truyền Thông

Địa điểm & thời gian làm việc

• Địa điểm: Hà Nội
• Hình thức: Nhân viên chính thức

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06/09/2026 — còn 22 ngày

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