Senior Officer, Business Marketing (40000554)

Giới thiệu công ty

Mô tả công việc

• The job holder responsibility for designing, proposing business marketing activities through:
• Business Marketing Planning and marketing performance management
• Design marketing content for program/campaign
• Marketing campaign management
• Key Accountabilities (1)
• Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
• Execution of marketing activities, budget, premium / stocks and provide update
• Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
• Prepare, propose and implement NPS survey
• Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships
• Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment
• Key Accountabilities (2)
• Design content for marketing program, campaign
• Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
• Key Accountabilities (3)
• Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
• Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...
• Key Relationships - Direct Manager
• Director, Business Marketing
• Key Relationships - Direct Reports
• N/A
• Key Relationships - Internal Stakeholders
• Other units in division, other units in TCB
• Key Relationships - External Stakeholders
• Customers, organizations, business associations, state agencies (GSO, tax authorities ...)
• Success Profile - Qualification and Experiences
• Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
• Priority to have a master's degree or higher
• Minimum 5 years in the position related to financial analysis / credit / market research, marketing of finance and banking
• Prioritize work experience related to corporate customers
• Mimimum TOEIC 550 or equivalent

Địa điểm & thời gian làm việc

• Facility: Corporate Banking