Strategic Planning Manager (Influencer Marketing/ Social Outreach)

Mô tả công việc

• Strategy leading
• Get and clarify the brief from client and understand it deeply
• Get the right and updated market landscape (social media behavior, influencer marketing trend,…)
• Understand and dig down consumer insights (FMCG, Tech, Bank, ….)
• Source and apply market or consumer data to gain data-driven and compelling insights to address client objectives or issues
• Develop influencer/community strategy approach, campaign roadmap. Propose campaign measurement from inspiration to execution
• Craft creative briefs and provide clear persuasive briefings to Creatives
• Collaborate with account and creative teams to identify strategic needs, strategic ideas, and lead all aspects of strategic planning on preparation of new pitches.
• Utilize METUB’s tools, inventory, assets to integrate/alignment on proposal as new innovation/exclusive solutions to drive growth opportunities and show our advantage planning on market.
• Management
• Manage the workload of team members
• Ensure planning tasks meet the deadline requirement (both internal & external with client)
• Coach or guide member of team to enhance planning qualify
• Report to Director always on
• Minimum of 5 years work experience in a multinational advertising agency
• Solid knowledge & thorough understanding of Advertising Industry (special in influencer marketing)
• Ability to look at both the big picture and details
• Strong logical thinking with analytical skill, flexible mind-set
• Great experience in writing strategic pitch. Ability to identify strategic needs, strategic ideas, and lead all aspects of strategic planning
• Superior communication skills for internal communication and client-facing situations
• Presentation ability in English as well as Vietnamese
• Good at management skill to coach your team;
• Ability to work effectively with varieties of internal teams and business groups, including Creative, Account and Technical Delivery Specialists;
• Great project management abilities. Ability to self-manage while managing assigned teams and projects.
• Able to handle pressure