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Danh sách việc làm

Quản lýMarketing

Trưởng Phòng Marketing & E-Commerce

Lưu tin

Chia sẻ

Công ty TNHH TM DV Trendy Beauty

Thỏa thuận

Hồ Chí Minh·Full-time·Thứ 2 – Thứ 6·đăng 2 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• REQUIREMENTSExperience and expertise
• 8-10 years in marketing, e-commerce or growth, including at least 3 years at Head or senior Manager level leading a team of six or more across multiple functions
• Category experience in beauty, cosmetics, skincare, personal care or FMCG is strongly preferred
• Direct accountability for revenue or P&L at comparable scale, not advisory or support roles
• Deep working knowledge of TikTok Shop and Shopee: advertising mechanics, affiliate, livestream commerce, shop health and platform policy
• Able to read a P&L at SKU level: COGS, platform fees, advertising cost, contribution margin - and make pricing and budget decisions from it
• Track record of building capability in an underperforming team, not only managing a team that already performs
• Comfortable being the single point of accountability for a number
• Bachelor's degree or above in Marketing, Business Administration, Economics or a related field
• Advanced Excel and Google Sheets; GA4, Looker Studio or SQL are a significant advantage
• Attributes
• Willing to make people decisions early and clearly
• Judgement over execution - you direct the work rather than doing it yourself, but you understand it well enough to know when it is wrong
• Operates transparently with the COO: raises problems early, brings the diagnosis with the number
• Conversational English is an advantage

Mô tả công việc

• This is the single point of accountability for growth at Trendy Beauty. You own revenue across every online channel and the efficiency of every marketing dong that produces it.
• You will set growth strategy, own the campaign calendar, and lead four functions: e-commerce operations, brand, content and design.
• You will not run advertising campaigns yourself - your team does that.
• Your job is to decide where the money goes, judge whether it is working, and intervene when it is not.
• Reporting directly to the COO, you have a clear mandate: build an in-house team strong enough that growth does not depend on external agencies.
• WHAT YOU WILL OWNGrowth and commercial strategy
• Revenue across TikTok Shop, Shopee and direct channels; the quarterly and annual growth plan
• Channel strategy, product assortment and pricing architecture by platform
• The campaign calendar, including Mega Sale periods and Tet
• Marketing efficiency across the whole company, measured as blended MER
• Budget and media governance
• Propose the monthly advertising budget to the COO with supporting rationale
• Allocate the approved budget across channels by day, week and month
• Review and optimise campaign performance across TikTok Shop Ads, Shopee Ads, Meta, Google and TikTok Ads - set direction, judge results, decide when to scale or cut
• Hold the line on marketing efficiency thresholds agreed with the COO
• Brand, content and marketplace presence
• Brand identity, tone of voice, key visuals and key messages; USP definition for hero products
• The content engine, the affiliate and KOC ecosystem, and livestream commerce
• Marketplace listing quality, storefront conversion and shop health
• Team and capability
• Lead and develop four functions: e-commerce operations, brand, content and design
• Build in-house capability - standardise process, transfer knowledge, reduce dependence on external agencies
• Manage agency partners where used, and bring capability back in-house over time
• KEY RESPONSIBILITIES1. Growth Strategy and Commercial Planning (30%)
• Own the growth plan by quarter and year: revenue targets by channel, product priorities, campaign calendar
• Set pricing architecture and promotional strategy by platform, within margin thresholds agreed with the COO
• Analyse category trends, competitor activity and platform mechanics to identify where growth will come from
• Present a weekly commercial review to the COO: results, diagnosis, corrective action
• Budget Allocation and Media Performance (30%)
• Propose the monthly advertising budget with channel-level breakdown and expected return
• Allocate approved budget across channels; adjust by day and week against inventory position, campaign calendar and live performance
• Review campaign performance and direct optimisation across all paid channels; decide when to scale, hold or cut
• Own blended marketing efficiency for the company and defend it against short-term pressure
• Brand, Content and Demand Generation (20%)
• Define brand positioning, key messages and USP for hero products; hold consistency across every touchpoint
• Direct the content engine, the affiliate and KOC programme, and livestream commerce strategy
• Ensure marketplace listing quality and storefront conversion meet agreed standards
• Plan quarterly PR, seeding and brand campaigns
• Team Leadership and Capability Building (20%)
• Lead, assign work to, set objectives for and develop four functions
• Assess current capability honestly and act on it - coach, restructure or replace as the situation requires
• Standardise process and documentation so performance does not depend on any one individual
• Reduce dependence on external agencies over time by building the equivalent capability in-house

Quyền lợi

• 13th month salary, public holiday and birthday bonuses
• Competitive base salary, negotiable by experience, plus a performance bonus tied to growth and efficiency targets
• Thu nhập: Thoả thuận
• Full social and health insurance and annual leave in accordance with Vietnamese labour law
• Full ownership of the growth function, reporting directly to the COO, with a clear mandate to restructure as needed
• Early access to new Trendy Beauty products and professional workshops

Địa điểm & thời gian làm việc

• Hồ Chí Minh: 179 Lý Chính Thắng, Phường Xuân Hòa (Quận 3 cũ)
• Thứ 2 - Thứ 6 (từ 09:00 đến 18:00)
• Thứ 7 (từ 09:00 đến 12:30)

Hạn nộp hồ sơ

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07/10/2026 — còn 28 ngày

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